Thursday, April 3rd 2014
AMD's Lisa Su Named UBM Executive of the Year
AMD Senior Vice President and General Manager, Global Business Units, Lisa Su has been named a winner in the EE Times and EDN 2014 UBM Tech ACE Awards in the Executive of the Year category. The awards program honors the people and companies behind the technologies and products that are changing the world of electronics.
The winners were announced at an awards ceremony Tuesday, April 1, at The Fairmont San Jose, during EE Live! "I am flattered and honored to be selected for the UBM 'Executive of the Year' award. When I look at the list of this year's nominees and past winners, it is a who's who of the industry's leaders," said Su. "AMD is in the middle of an important and comprehensive transformation, but it is very much a team effort. On behalf of the entire AMD team, we very much appreciate the recognition for the work."
Su played a key role in fundamentally redefining AMD's strategy and oversaw flawless delivery of AMD's product roadmap in 2013, including the industry's first quad-core x86 SoC designs, the world's first APU with HSA Features, and the ultimate graphics experience for 4K gaming. Under her leadership, AMD had numerous successes in the marketplace, including:
A panel of EE Times and EDN editors narrowed down the entries to five finalists in each category, based on the criteria set forth in an online submission form. Winners are determined from among the finalists by a panel of independent judges. Judging took place from Jan. 27, 2014 - Feb. 24, 2014.
The winners were announced at an awards ceremony Tuesday, April 1, at The Fairmont San Jose, during EE Live! "I am flattered and honored to be selected for the UBM 'Executive of the Year' award. When I look at the list of this year's nominees and past winners, it is a who's who of the industry's leaders," said Su. "AMD is in the middle of an important and comprehensive transformation, but it is very much a team effort. On behalf of the entire AMD team, we very much appreciate the recognition for the work."
- Delivering highly sophisticated technology to enable the record launches of both the Microsoft Xbox One and Sony PlayStation 4;
- Entering into a collaboration with ARM to develop 64-bit ARM-based SoCs, targeting cloud and data center servers and embedded designs;
- Completing the integration of SeaMicro and securing a high-profile data center design with Verizon to power their new high-performance cloud with AMD SeaMicro SM15000 servers.
A panel of EE Times and EDN editors narrowed down the entries to five finalists in each category, based on the criteria set forth in an online submission form. Winners are determined from among the finalists by a panel of independent judges. Judging took place from Jan. 27, 2014 - Feb. 24, 2014.
12 Comments on AMD's Lisa Su Named UBM Executive of the Year
Unfortunately AMD completely dropped the ball on a discrete desktop CPU to follow Vishera so now they will lose billions in sales over the next two years along with millions of loyal AMD customers who literally have no choice but to jump ship as AMD has nothing for them to purchase. This wasn't Lisa Su's decision. She just does what she is told to do.
But then again, at the rate technology is stagnating, I've got a few more years on my 8320.
this is a sound strategy as they can now completely focus on the mobile apu and apus in general. mobile apus in laptops is kicking intels ass in low to mid range pcs, increase their profits... which they can invest back into the am socket series 2 years later if all goes well.
Also, an 8 core apu isn't impossible. Even 12 and 16 core apus could be attractive. Adding L3 caché should be easy. Take out the GPU portion and what you get is an FX.
I owned a FX8120 some months ago and i sucks. After many years on the red side i couldn't stand it any more to wait till AMD fixes these issues so i hopped again on the blue train. Face the reality ppl, AMD CPU's massively sucks at single thread performance and latency. As long they don't fix this, I don't see any comeback in the HighEnd market for them.
If you owned a 8120 then thats your fault for not looking into the reviews first, the Bulldozer core was indeed meh, my mate has one and its OK but indeed it feels very slow. I waited with my Phenom II for another 12months then AMD brought out the Piledriver core and I jumped to the 8350 and its bloody good, kicked the crap out of my i7 940 with ease in multi core performance. Single thread/core performance is indeed less then Intel but they do not "suck" there still respectable and soon to be not as needed in the future with Software going the multi core way, that's just how it is.
Of course, an increase in single threaded performance is always welcome.