Saturday, April 5th 2014

NVIDIA GPUs Power Latest Adobe Creative Cloud Enhancements

NVIDIA today announced its GPUs are powering the upcoming releases and new GPU-accelerated features of Adobe Creative Cloud video applications, such as Adobe Premiere Pro CC, Adobe After Effects CC, SpeedGrade CC, Adobe Media Encoder (AME), and Adobe Anywhere. The upcoming releases were revealed by Adobe at the National Association of Broadcasters (NAB) Show.

NVIDIA's GPUs are a "must-have" tool for Adobe video professionals -- enabling the fastest performance across the widest range of Creative Cloud applications, whether working in HD or 4K, desktop or mobile, workstation or cloud. NVIDIA and Adobe have engaged in a long-standing effort to develop unmatched GPU-accelerated features designed for professional Video Editors, VFX artists and Colorists.

The latest version of Adobe Premiere Pro CC will add a significant speed and efficiency improvement to 4K workflows by enabling GPU debayering for real-time RED Camera media 4K playback on NVIDIA GPUs. Before this new GPU feature was added, Adobe Premiere Pro CC editors needed an additional dedicated RED ROCKET card. Fast GPU debayering is a boon for video editors, adding more choices for fluid video workflows while managing costs.

Additionally, the latest version of Adobe Premiere Pro CC offers new GPU-accelerated Mercury Playback Engine features for real-time playback, including Master Clip Effects to enable all changes to be applied to sub-clips, as well as Feathered Masking for automatic image tracking. These new GPU-powered features add to the growing list of GPU optimizations within Adobe Premiere Pro CC and throughout Adobe Creative Cloud applications.

Other key NVIDIA GPU-driven benefits for video editors using Adobe Creative Cloud include:
  • NVIDIA GPU Optimization for Mac
CUDA performance optimizations for NVIDIA-accelerated Macs provide up to 30% faster Adobe Premiere Pro CC performance vs. an out-of-the-box configuration.
  • Adobe Anywhere
Adobe Anywhere's remote streaming and Mercury Playback Engine benefit from GPU-acceleration and exclusive support for NVIDIA Tesla-based server solutions.
  • SpeedGrade CC
GPU acceleration throughout SpeedGrade CC, includes the Lumetri Deep Color Engine for seamless color grading workflows between SpeedGrade and Adobe Premiere Pro CC.
  • Adobe After Effects CC
Exclusive NVIDIA GPU-accelerated 3D ray tracing in Adobe After Effects CC provides ultra-fast interactive 3D motion graphics performance. 3D ray tracing is based on NVIDIA's OptiX application acceleration engine.
  • Adobe Media Encoder CC
Integrated GPU-accelerated Mercury Playback Engine speeds rendering tasks like scaling, pixel format conversions, and de-interlacing. It also speeds image processing output, such as watermarks and Lumetri "Looks."

"Video pros are constantly looking for speed, efficiency and a better interactive experience," said Simon Williams, director of strategic relations at Adobe. "Adobe leverages as much NVIDIA GPU compute and graphics performance as possible. The engineers at Adobe and NVIDIA collaborate to make sure that new features across Adobe Creative Cloud are infused with the added power to let video editors and motions graphics pros work in real time."

"GPU acceleration is one of the keys to a consistently powerful suite of Adobe Creative Cloud solutions for video pros. And that's why we continue to work so closely with Adobe to develop innovative new technologies that make it faster and more intuitive for creative pros to focus on making amazing productions," added Greg Estes, GM, Media & Entertainment and VP, Marketing, Pro Visualization for NVIDIA.

"NVIDIA's Quadro K6000 GPU is a great alternative for GPU-accelerated debayering, transitions, color grading and more for RED camera users," said Jarred Land, President, RED. "The addition of GPU debayering in Adobe Premiere Pro CC extends more workflow flexibility to video professionals with the RED camera while still leveraging the NVIDIA GPU features that they know and love."

The following demos will be available throughout NAB in the NVIDIA and Adobe booths, showcasing the power of NVIDIA's Kepler GPU architecture for the most powerful performance in Adobe Creative Cloud:
  • Real-time playback of 4K playback of RED Camera workflows in Adobe Premiere Pro CC based on new NVIDIA GPU-Accelerated debayering without the need for a RED ROCKET card; demonstrated on an NVIDIA Quadro K6000-based workstation.
  • Broadest range of Adobe Creative Cloud video and imaging workflows using tools such as SpeedGrade CC, After Effects CC, Adobe Media Encoder CC and Photoshop CC, enabled by NVIDIA GPUs; demonstrated on an NVIDIA Quadro K6000-based workstation.
  • NVIDIA GPU optimizations for Mac and Adobe Creative Cloud video tools.
For a complete list of features and demos, please see NVIDIA's official NAB show guide: www.nvidia.com/nab2014.
Add your own comment

13 Comments on NVIDIA GPUs Power Latest Adobe Creative Cloud Enhancements

#1
matar
nVidia the way Adobe is meant to be played.
Posted on Reply
#2
gdallsk
This is the kind of label that was meant be put on to a Titan Z...
Posted on Reply
#3
Scrizz
same thing we get from AMD.....
Yesterday's news post was basically the same just for AMD GPUs/APUs....
Posted on Reply
#4
Relayer
by: Scrizz
same thing we get from AMD.....
Yesterday's news post was basically the same just for AMD GPUs/APUs....
Yes. Good to see they now appear to work equally with both brands. Software like CC having brand specific features is pure BS, IMO. I don't want software to lock me (or even steer me) into a particular hardware manufacturer.
Posted on Reply
#5
quake4toll
by: Relayer
Yes. Good to see they now appear to work equally with both brands. Software like CC having brand specific features is pure BS, IMO. I don't want software to lock me (or even steer me) into a particular hardware manufacturer.
This.
Posted on Reply
#6
Scrizz
by: Relayer
Yes. Good to see they now appear to work equally with both brands. Software like CC having brand specific features is pure BS, IMO. I don't want software to lock me (or even steer me) into a particular hardware manufacturer.
YUP!
Posted on Reply
#7
Steevo
Perfect example of the mentality of some, AMD says "hey we have option X for X dollars", no comments, Nvidia releases the equivalency of the Maibatsu Monstrosity with accompanying price tag and people line up to shower it with complements.
Posted on Reply
#8
HumanSmoke
by: Steevo
Perfect example of the mentality of some, AMD says "hey we have option X for X dollars", no comments, Nvidia releases the equivalency of the Maibatsu Monstrosity with accompanying price tag and people line up to shower it with complements.
Well, to be fair, four of the six posts prior to yours basically mention both article directly or by association.

I'd also guess that Jorge must have had a day off, or the AMD article would surely have had his stock boilerplate/PR bot response that would have just as surely been followed by replies informing Jorge of his lack of subtlety ;)
Posted on Reply
#9
john_
Well to be fair AMD was playing ball too much lately with Adobe and thats why no one was commenting.
"AMD and Adobe again?"

Now that an article about Adobe has Nvidia's name in it, many calmed down and rejoice. Things just gone back to normal again. Nvidia is still here to show who is the boss.
Posted on Reply
#10
BiggieShady
by: HumanSmoke
I'd also guess that Jorge must have had a day off, or the AMD article would surely have had his stock boilerplate/PR bot response that would have just as surely been followed by replies informing Jorge of his lack of subtlety
If he doesn't reply to a PR news article for new EK block, we should get worried
Posted on Reply
#11
Relayer
by: john_
Well to be fair AMD was playing ball too much lately with Adobe and thats why no one was commenting.
"AMD and Adobe again?"

Now that an article about Adobe has Nvidia's name in it, many calmed down and rejoice. Things just gone back to normal again. Nvidia is still here to show who is the boss.
Yes! That's why they mentioned all of the CUDA accelerated features... Oh wait? ;)
Posted on Reply
#12
john_
by: Relayer
Yes! That's why they mentioned all of the CUDA accelerated features... Oh wait? ;)
30% extra performance "out-of-the-box configuration" thanks to CUDA.
I am pretty sure they don't compare with OpenCL here. Are they?
Posted on Reply
#13
Relayer
by: john_
30% extra performance "out-of-the-box configuration" thanks to CUDA.
I am pretty sure they don't compare with OpenCL here. Are they?
Actually, I missed that. :oops:

I assume they are talking 30% faster on their cards using CUDA rather than without and not compared to OpenCL on an AMD card. Curious to see the comparison though, if someone actually does it.
Posted on Reply
Add your own comment