Wednesday, May 14th 2014

Drivers Holding Back GTX TITAN-Z Launch

It turns out that drivers are holding back launch of NVIDIA's GeForce GTX TITAN-Z flagship graphics card. That's not to say that drivers for the card don't exist. When tested with ones that do, performance numbers yielded by Hong Kong-based tech print magazine E-Zone, reveal that the card trades blows with AMD's R9 295X2 in too many tests to warrant double its price at $2,999; and that it's also slower in some. The only way NVIDIA can sell the GTX TITAN-Z at that price, is by either making it significantly faster, or reducing the price. It looks like NVIDIA is trying the former, and not by tinkering with hardware specifications, but drivers. NVIDIA believes it can yet salvage the $2,999 pricing of the GTX TITAN-Z, by developing drivers that make the card convincingly faster than AMD's $1,499 offering. Retailers and distributors are being told not to sell their GTX TITAN-Z inventory until NVIDIA releases these drivers. The company didn't mention a date to these retailers. Given its track-record with performance-enhancing drivers, one can give NVIDIA the benefit of doubt. It may yet prevent a "GTX TITANIC-Z" from happening.


Source: Hermitage Akihabara
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85 Comments on Drivers Holding Back GTX TITAN-Z Launch

#1
MxPhenom 216
Corsair Fanboy
This is just getting better and better......
Posted on Reply
#2
Assimilator
nVIDIA, nVIDIA, nVIDIA. Give up. You lost this round of the dual-GPUs-on-a-stick wars, but it doesn't matter because your 2-year-old architecture is still holding up pretty well against your competitor's 6-month-old one in all other respects. So do us all a favour, admit defeat gracefully, and get back to work delivering Maxwell.
Posted on Reply
#3
Fluffmeister
by: Assimilator
nVIDIA, nVIDIA, nVIDIA. Give up. You lost this round of the dual-GPUs-on-a-stick wars, but it doesn't matter because your 2-year-old architecture is still holding up pretty well against your competitor's 6-month-old one in all other respects. So do us all a favour, admit defeat gracefully, and get back to work delivering Maxwell.
It's a point well made, a couple of custom 780 Ti's are already cheaper than AMD's power hungry water heater. The market for these cards is tiny and they make far more money on lesser spec'ed pro cards anyway.

Still, new drivers are always welcome :P
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#4
GhostRyder
by: Assimilator
nVIDIA, nVIDIA, nVIDIA. Give up. You lost this round of the dual-GPUs-on-a-stick wars, but it doesn't matter because your 2-year-old architecture is still holding up pretty well against your competitor's 6-month-old one in all other respects. So do us all a favour, admit defeat gracefully, and get back to work delivering Maxwell.
? GCN was released before The 6XX series cards from nvidia? Hawaii is still GCN just with a few new features but it is still the old GCN.

What nvidia is saying is that they are trying to find an easily stable driver overclock for the card that will allow the boost clocks to exceed a point to justify the price. Problem is that on a single axial fan it's not going to get to far as is. They are not going to justify the price like this still in the end even if they get the boost clock to 1100mhz (I'd say that would be an extremely best scenario).
Posted on Reply
#5
Sony Xperia S
by: MxPhenom 216
This is just getting better and better......
Where?

To me (and not only) the world is becoming ever worse and it will get even worse.

I am so disappointed with so many things, my vision for the world is completely different. Those assholes who lead the world are so stupid. They thing that there is value in things if they are neither good, nor bad, something in the middle....

nvidia is a shitty company and the only way to stop them from being ever more shitty, is to stop giving them any money.
Posted on Reply
#6
MxPhenom 216
Corsair Fanboy
by: Sony Xperia S
Where?

To me (and not only) the world is becoming ever worse and it will get even worse.

I am so disappointed with so many things, my vision for the world is completely different. Those assholes who lead the world are so stupid. They thing that there is value in things if they are neither good, nor bad, something in the middle....

nvidia is a shitty company and the only way to stop them from being ever more shitty, is to stop giving them any money.
okay! o_O

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#7
FrustratedGarrett
by: Assimilator
nVIDIA, nVIDIA, nVIDIA. Give up. You lost this round of the dual-GPUs-on-a-stick wars, but it doesn't matter because your 2-year-old architecture is still holding up pretty well against your competitor's 6-month-old one in all other respects. So do us all a favour, admit defeat gracefully, and get back to work delivering Maxwell.
What do you mean 6 month-old architecture? GCN came out back in January 2012. GCN is actually a few months older than Nvidia's kepler in that regard.
Oh. and the word architecture denotes the instruction set and register layout of a given finite state machine or processor in this case. Changing the arrangement of components or making them wider/more complex doesn't equate to changing the architecture, it equate to changing the microarchitecture of a given architecture implementation.
Posted on Reply
#8
INSTG8R
by: Sony Xperia S
Where?

To me (and not only) the world is becoming ever worse and it will get even worse.

I am so disappointed with so many things, my vision for the world is completely different. Those assholes who lead the world are so stupid. They thing that there is value in things if they are neither good, nor bad, something in the middle....

nvidia is a shitty company and the only way to stop them from being ever more shitty, is to stop giving them any money.
Hear a hint, it's called "TECH" Power up! "World vision" has no place in this discussion ANYWHERE...
Posted on Reply
#9
SKL_H
Nvidia won't cut the price or modify anything.
I have a feeling the secrete will be in the drivers....can't wait to see what they will do....
Posted on Reply
#10
D3LTA09
I think reading between the lines they are saying, shit we cant make this abortion of a product perform any where near its price point no matter what we do with the drivers.
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#11
RCoon
Gaming Moderator
This is what happens when your Marketing department and Financial department start getting trigger happy and delirious over profit margins while the engineers are frantically glueing chips together from an old architecture and trying to cool it with a single 90mm fan.

Get the abortion over with and learn your damn lesson. No one wants your "engineering feat" crap any more. This driver nonsense is BS, 295X2 takes the cake, but nobody will buy that either because the market is such a small niche.
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#12
TheMailMan78
Big Member
by: btarunr
I reckon it has more to do with NVIDIA's Gujarati VP of Product Marketing. Gujaratis are like India's Ferengi.

(that was a compliment)
He likes his ears rubbed and kidnaps alien women?

Posted on Reply
#13
Naito
If they do somehow manage to boost drivers, does that mean these performance enhancements will trickle down to other cards with same architecture? Perhaps SLI scaling and stability will be greatly improved too? I mean, I can only really see two things they can do; make drivers much more efficient for the entire architecture (Kepler) and/or improve SLI performance. Both those should benefit all users that meet the criteria.
Posted on Reply
#15
btarunr
Editor & Senior Moderator
by: TheMailMan78
He likes his ears rubbed and kidnaps alien women?


When he's not finding innovative ways to rip people off their gold-pressed latinum.
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#16
Steevo
by: SKL_H
Nvidia won't cut the price or modify anything.
I have a feeling the secrete will be in the drivers....can't wait to see what they will do....
So, how much does Nvidia pay you to post this crap? 1 + 1 =2, and that is if scaling is perfect, and it never is, so more like 1.7-1.9 at best, so driver schmivers its still going to be slower with a hot air blower.


I am so tempted to find old AMD/ATI threads to post links to where they turned into napalm exhibits from the rabid fanboys, I must say this whole forum is getting clean, almost too clean. :D Even TMM is calm.
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#17
Xzibit
Why delay a compute GPU to optimize its gaming performance ? After all enabling FP64 disables boost.

/sarcasm
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#18
xBruce88x
by: INSTG8R
Hear a hint, it's called "TECH" Power up! "World vision" has no place in this discussion ANYWHERE...
except the general nonsense forums

also, that card better come with at least 5 AAA games.
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#19
hardcore_gamer
by: xBruce88x

also, that card better come with at least 5 AAA games.
...and a BJ.
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#20
radrok
by: xBruce88x
except the general nonsense forums

also, that card better come with at least 5 AAA games.
I'd prefer licenses for CUDA renderers TBH.
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#21
eroldru
Yeah drivers, of course. If you put your logic aside, drivers can save you.
But if you think with logic then you understand that 3k for a gaming gpu is plain extravagant.
Even the 295x2 is overpriced.
Posted on Reply
#22
Relayer
by: Selene
Most people don't understand the only reason the 295X does so well vs SLI Titan Blacks is because of the way the chip thermal regulates the clock speeds.
On water where the card run 1100+ on the boost they beat the 295X 90% of the time, I would not be shocked to see them change the drivers so the temps don't cause such a huge clock speed lose as we do now.
The 295X2 does so well because it's a 500W TDP card. A 375W card isn't going to catch it. and nVidia isn't going to dissipate 500W with a single 90mm fan sitting on top of some cooling fins.

I think AMD kept the TDP of the 295X2 a well guarded secret. Even if there were ES versions in the wild that nVidia got reports on, or even working samples, all AMD had to do was have them set to a ~375W TDP. With the dual 8 pin connectors who would have guessed the card, when released, was going to be a 500W card?

The performance target nVidia would have assumed for the Titan-Z would have been way off.

by: H2323
It's just a marketing ploy, Nvidia thinks if they keep it delayed people will wait for it instead of buying the AMD unit now.
It wouldn't be the first time nVidia made that ploy work

by: LAN_deRf_HA
How is that the fault of the drivers? They downclocked the shit out of it.
It's not the drivers. It's the power/thermal limit.

by: damric
They are probably trying to tweak the turbo boost speeds such that it can somehow beat the 295 handedly while staying within TDP, and keeping fan noise down.

The probable problem is that after a few minutes the thing throttles back and performance tanks.

Will they tune the boost settings to boost just long enough to complete a benchmark?

AMD was wise to go for liquid cooling.
The other GK110 models already do that, I don't think they are going to be able to pull this off this time.

by: Fluffmeister
It's a point well made, a couple of custom 780 Ti's are already cheaper than AMD's power hungry water heater. The market for these cards is tiny and they make far more money on lesser spec'ed pro cards anyway.

Still, new drivers are always welcome :p
Read THIS review. Play real games, not 3 minute benchmarks, so the cards can warm up properly and settle into their stable boost clocks and the 295X2 kills 780 ti SLI.
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#24
radrok
^ Yeah we've reached the point of non-return with 28nm :roll:
Posted on Reply
#25
Xzibit
Maybe the new 337.81 drivers give the Titan Z that extra kick
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