Wednesday, May 14th 2014

Drivers Holding Back GTX TITAN-Z Launch

It turns out that drivers are holding back launch of NVIDIA's GeForce GTX TITAN-Z flagship graphics card. That's not to say that drivers for the card don't exist. When tested with ones that do, performance numbers yielded by Hong Kong-based tech print magazine E-Zone, reveal that the card trades blows with AMD's R9 295X2 in too many tests to warrant double its price at $2,999; and that it's also slower in some. The only way NVIDIA can sell the GTX TITAN-Z at that price, is by either making it significantly faster, or reducing the price. It looks like NVIDIA is trying the former, and not by tinkering with hardware specifications, but drivers. NVIDIA believes it can yet salvage the $2,999 pricing of the GTX TITAN-Z, by developing drivers that make the card convincingly faster than AMD's $1,499 offering. Retailers and distributors are being told not to sell their GTX TITAN-Z inventory until NVIDIA releases these drivers. The company didn't mention a date to these retailers. Given its track-record with performance-enhancing drivers, one can give NVIDIA the benefit of doubt. It may yet prevent a "GTX TITANIC-Z" from happening.
Source: Hermitage Akihabara
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85 Comments on Drivers Holding Back GTX TITAN-Z Launch

#76
GhostRyder
radrokI'm pretty sure you didn't even game on those 6990s because many of the people I know that had multiple 69xx series cards, me included, had so many nightmares with crossfire that was enough to jump ship.

Hell, even Dave which has always rejected to buy Nvidia, now has a Tri 780ti array.

Can't tell for R9 series but I can tell you that up to 79xx series AMD CFX was utterly broken, especially in eyefinity.
Umm im pretty sure I did because I played BF3 in eyefinity on them and a few other games (Crysis 2, Arma, etc). I did not get them when they first came out so maybe there was an issue, but I never had one when I used them except in Far Cry 3 (Which turned out later to be Windows 8's problem and not the cards).

I never played games on an 7XXX series because I never bought any of them for myself so I can't judge on that other than seeing others (Including a friend who had a tri-fire 7950 setup in eyefinity that works just fine).

My R9 290X cards have had 0 issues other than a problem with BF4 Mantle which was BF4's fault.

As far as ive used, besides a few games missing drivers for CFX, I have never had an issue with an AMD card CFX setup. Same of course I can say with Nvidia products and I would have had GTX 590's had it not been for newegg messing up my order.
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#77
Relayer
They might have been waiting for proper SST 4k support? That's something that would have been a show stopper for reviewers. Seems strange though to wait until ~24hrs. before release to pull it if they knew they didn't have proper SST driver support.

As far as people having issues with drivers in general. There is also more tolerance given if we "like" something, and less if we are apprehensive to begin with. When I read where people say something like, "I knew I never should have bought (insert brand). I owned one in 1994 and they were crap then. They've always been crap." I agree with them, they never should have bought it. The other side is if someone likes a brand or product they are often willing to overlook subtle flaws. When I was a kid my dad owned an XK-E roadster. He loved that car. It didn;t matter that it leaked oil a bit and you had to dismantle and clean and sync the carbs every couple of weeks, he loved it anyway.
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#78
SKL_H
RelayerThis is marketing. It's not real. The 337.5 drivers were supposed to give another huge boost as well. Think about it, we would never need new hardware if every driver release gave double digit increases.
In some instances it is true that the numbers wont be what most people will get, but that's it the are many variables that play a role in the performance you get, think about it games patch, even the OS itself, ram configuration, CPU.
you will find people saying I have xxxx motherboard, xxxx cpu, and xxx gpu, and I am getting errors in games xxx and xxx I had to rollback my drivers, but another person who has the same xxxx motherboard, xxxx cpu, and xxx gpu says "installed with not problems", this means what AMD/NVIDIA show the maximum theoretical performance that can be gained.
its like Wi-Fi speed never expect exactly 350Mbps ;)
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#79
Xzibit
SKL_HIn some instances it is true that the numbers wont be what most people will get, but that's it the are many variables that play a role in the performance you get, think about it games patch, even the OS itself, ram configuration, CPU.
you will find people saying I have xxxx motherboard, xxxx cpu, and xxx gpu, and I am getting errors in games xxx and xxx I had to rollback my drivers, but another person who has the same xxxx motherboard, xxxx cpu, and xxx gpu says "installed with not problems", this means what AMD/NVIDIA show the maximum theoretical performance that can be gained.
its like Wi-Fi speed never expect exactly 350Mbps ;)
Those aren't general numbers either. They are % only pertaining to games they took the time to optimize on.

PC Perspective got burned by just that. One of there podcast the guys were making fun of Ryan for believing Nvidia marketing of the DX11 optimize driver.
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#80
The Von Matrices
Jen-Hsun Huang is sure trying to spin the Titan-Z news. Excerpted from a May 19 CNET interview:



In other gaming topics, there are reports you killed or delayed Titan Z, your new high-end GPU.
Huang: No, no, that's silliness.

So it's still on time?
Huang: Yeah.

$3,000 is a lot of money for a GPU. What do you do to make sure that for someone who buys it, it's not irrelevant two or three years down the road?
Huang: In fact, most of the customers that buy Titan Zs buy it every year.

Do you anticipate that happening even with the $3,000 pricing?
Huang: Yeah. And the reason for that is the people who buy Titans and Titan Zs have an insatiable need for computing capability, graphics computing capability. So either they got tired of using just a 1,080p monitor and they just bought a 4K. My Titan all of a sudden's not enough. For a 4K monitor, a $3,000 to $5,000 monitor, I need something bigger to drive it. So that's Titan Z.
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#81
Relayer
The Von MatricesJen-Hsun Huang is sure trying to spin the Titan-Z news. Excerpted from a May 19 CNET interview:



In other gaming topics, there are reports you killed or delayed Titan Z, your new high-end GPU.
Huang: No, no, that's silliness.

So it's still on time?
Huang: Yeah.

$3,000 is a lot of money for a GPU. What do you do to make sure that for someone who buys it, it's not irrelevant two or three years down the road?
Huang: In fact, most of the customers that buy Titan Zs buy it every year.

Do you anticipate that happening even with the $3,000 pricing?
Huang: Yeah. And the reason for that is the people who buy Titans and Titan Zs have an insatiable need for computing capability, graphics computing capability. So either they got tired of using just a 1,080p monitor and they just bought a 4K. My Titan all of a sudden's not enough. For a 4K monitor, a $3,000 to $5,000 monitor, I need something bigger to drive it. So that's Titan Z.
Well, I've seen spin. That's pretty common and acceptable marketing in this day and age. Straight out lying though, is different. Everyone knows beyond anything Huang can deny that Titan-Z is delayed. Why didn't the interviewer call him out? They know when the original NDA was up and the original planned release date was, why don't they just look at him and say, "We know that isn't true. Care to rethink that last statement and try again?"

He does understand his market though. The people who buy Titan and Titan-Z don't hold onto their cards for years (for the most part). They are like iPhones, as soon as a new one is out they have to have it.

The $3000 to $5000 4K monitors must be the ones he's planning on adding Gsync too and charging double for. :D

Also, too bad for him that his cards aren't the best for these ultra hires monitors.
/rant.

Sorry, I find his attitude really annoying. Can't argue with his ability to market his product, his company, and himself, though.
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#82
GhostRyder
The Von MatricesJen-Hsun Huang is sure trying to spin the Titan-Z news. Excerpted from a May 19 CNET interview:



In other gaming topics, there are reports you killed or delayed Titan Z, your new high-end GPU.
Huang: No, no, that's silliness.

So it's still on time?
Huang: Yeah.

$3,000 is a lot of money for a GPU. What do you do to make sure that for someone who buys it, it's not irrelevant two or three years down the road?
Huang: In fact, most of the customers that buy Titan Zs buy it every year.

Do you anticipate that happening even with the $3,000 pricing?
Huang: Yeah. And the reason for that is the people who buy Titans and Titan Zs have an insatiable need for computing capability, graphics computing capability. So either they got tired of using just a 1,080p monitor and they just bought a 4K. My Titan all of a sudden's not enough. For a 4K monitor, a $3,000 to $5,000 monitor, I need something bigger to drive it. So that's Titan Z.
So they are using the excuse of charging this much as saying people who buy those products will buy it every year? So what can we infer from that, they are going to drop support for a 3k card after just a year to get people to buy the next one (sarcasm). A bunch of "attempted" damage control if you ask me.
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#83
SKL_H
Wow good marketing abilities, but what can I say won't be buying it rather buy Titan or Titan Black if I were to have the money, but even if the Z was $3500 the would always be people who will buy it
I am that Jen-Hsun Huang is aware that the price tag is too much.
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#84
Xzibit
$3,000 is a lot of money for a GPU. What do you do to make sure that for someone who buys it, it's not irrelevant two or three years down the road?
Huang: In fact, most of the customers that buy Titan Zs buy it every year.
He must have a time machine or did we miss Titan Z releases in the past ?
$3,000 is a lot of money for a GPU. What do you do to make sure that for someone who buys it, it's not irrelevant two or three years down the road?
Huang: In fact, most of the customers that buy Titan Zs buy it every year.

Do you anticipate that happening even with the $3,000 pricing?
Huang: Yeah. And the reason for that is the people who buy Titans and Titan Zs have an insatiable need for computing capability, graphics computing capability. So either they got tired of using just a 1,080p monitor and they just bought a 4K. My Titan all of a sudden's not enough. For a 4K monitor, a $3,000 to $5,000 monitor, I need something bigger to drive it. So that's Titan Z.
Interesting he thinks people who buy a 1080p monitor which can range form $99-$400 at the most will jump to a $3k-$5k monitor and purchase a $3k GPU yearly.

This makes me think Nvidia went into pharmaceuticals and Jen-Hsun Huang is self testing.
Posted on Reply
#85
Prima.Vera
XzibitThis makes me think Nvidia went into pharmaceuticals and Jen-Hsun Huang is self testing.
LOL. He's just testing the human stupidity on how many idiots can pay for his ridiculously overpriced stuff.
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