Thursday, June 12th 2014

AMD Announces Latest Step in Multi-Year Strategic Transformation

AMD today announced the latest step in the company's multi-year strategic transformation to deliver consistent growth and profitability by combining the company's previously separate business units, global operations and sales organizations to create a singular, market-focused organization responsible for all aspects of product strategy, product execution, sales and operations.

The new structure will be implemented on July 1 and will be led by Dr. Lisa Su (44) in her new role as AMD's Chief Operating Officer (COO), reporting to AMD President and Chief Executive Officer Rory Read (52).

As a part of the re-alignment, AMD also announced it will consolidate its business units into two expanded business groups designed to deliver unmatched customer value in both traditional PC markets and adjacent high-growth markets:
  • The Computing and Graphics Business Group will combine AMD's client, consumer graphics and professional graphics businesses, as well as their related product engineering and sales functions. AMD Chief Sales Officer John Byrne (43) has been appointed senior vice president and general manager responsible for leading the Computing and Graphics Business Group, reporting to Dr. Su.
  • The Enterprise, Embedded and Semi-Custom Business Group will combine AMD's server, embedded, dense server and semi-custom businesses, as well as their related product engineering and sales functions. Dr. Su will be the acting lead.
"During the past two years, we have been successfully executing our three-step strategy to reset, accelerate and ultimately transform AMD," said Read. "Today's announcement represents the next step in our long-term strategic plan to help ensure AMD's operating structure and culture are better aligned to drive consistent growth and profitability by leveraging our leadership IP to create differentiated products that help our customers win across a diversified set of high-growth markets.

"Lisa has been a driving force in AMD's recent success, and as COO she will expand on this foundation and lead a broader organization designed to more quickly adapt to industry shifts, streamline execution and decision making, and create even greater value for our customers. John's years of PC industry experience and successful track record of strengthening AMD's customer relationships make him ideally suited to take on additional responsibility and lead one of our new business groups."

Dr. Su joined AMD in 2012 as senior vice president and general manager, Global Business Units, responsible for the company's product strategy, product definition and business plans. She joined AMD from Freescale, where she held multiple positions including chief technology officer and senior vice present and general manager, Networking and Multimedia. Prior to Freescale, Dr. Su spent 13 years with IBM in various engineering and business leadership positions.

During Byrne's seven years at AMD he has held several senior management roles, including responsibility for global sales teams, leading the consolidation of the company's computing and graphics processor worldwide channel sales teams and strengthening relationships with the company's largest global customers. He has more than 25 years of experience in the technology industry, including founding two successful technology sales and marketing businesses.
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16 Comments on AMD Announces Latest Step in Multi-Year Strategic Transformation

#1
RCoon
Forum Gypsy
RoryJohn Byrne sure looks orange in that photo.
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#2
Hilux SSRG
by: RCoon
Rory sure looks orange in that photo.
Well ha has been burned over the years by bulldozers :roll:
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#3
ensabrenoir
by: RCoon
Rory sure looks orange in that photo.
That's pure power emanating from his pores.... He's been drastically improved.......by Mantle
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#4
GhostRyder
Rory is becoming one with the Red team, soon his transformation will be complete :P
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#5
Sony Xperia S
Go, AMD, Go, Go, Go!

We will always support you. ;)
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#6
Dj-ElectriC
Who's "we"?

I am not supporting anyone who just wants my money. sorry.
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#7
Prima.Vera
by: Dj-ElectriC
Who's "we"?

I am not supporting anyone who just wants my money. sorry.
Well, let's put it this way. If they somehow manage to design a CPU that could beat up the Intel's 4790K in all the games out there, both in price and performance, you would also be affected, since you would basically pay less for better performance in the end ;)
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#8
bubbleawsome
by: Dj-ElectriC
Who's "we"?

I am not supporting anyone who just wants my money. sorry.
Looks like you can't support any company than. Better stop giving them money. :rolleyes: But they might drive prices lower, that's worth supporting IMO.
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#9
Digital Dreams
by: Dj-ElectriC
Who's "we"?

I am not supporting anyone who just wants my money. sorry.
Implying the competition doesn't "just want your money" ahahaha oh wow.
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#10
nemesis.ie
by: RCoon
Rory sure looks orange in that photo.
No surprise "Rory looks odd in that photo" as it's actually John Byrne. ;)
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#11
hammadnadeemx
They could add world wide availability as a part of their new strategy . In Pakistan intel has a monopoly and if any one wants amd cpus and motherboards ( gpus are available though ) they have to order from abroad , which becomes crazy expensive . No wonder why they are having financial troubles , people who want to buy amd cant find them in the market .
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#12
Dj-ElectriC
by: Prima.Vera
Well, let's put it this way. If they somehow manage to design a CPU that could beat up the Intel's 4790K in all the games out there, both in price and performance, you would also be affected, since you would basically pay less for better performance in the end ;)
Emphasis on if.
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#13
WhiteLotus
Is it me or does AMD go through chiefs and does a lot of restructuring more than a company probably should?
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#14
Fourstaff
by: WhiteLotus
Is it me or does AMD go through chiefs and does a lot of restructuring more than a company probably should?
A sign of infighting, disagreements with the direction where the company should lead, and also rats jumping off a sinking ship. So far AMD is still holding on quite nicely despite the circumstances, but I have not seen any major turnarounds.
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#15
BiggieShady
by: Fourstaff
A sign of infighting, disagreements with the direction where the company should lead, and also rats jumping off a sinking ship. So far AMD is still holding on quite nicely despite the circumstances, but I have not seen any major turnarounds.
I believe they laid off too many engineers and not enough managers.
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#16
Fourstaff
by: BiggieShady
I believe they laid off too many engineers and not enough managers.
Companies tend to build up a lot of bloat as they get bigger, but can't to get rid of them when situation calls for it. After all, no one is going to fire themselves for the good of the company.
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