Thursday, January 29th 2015

Perfectly Functional GTX 970 Cards Being Returned Over Memory Controversy

In what is a major fallout of the GeForce GTX 970 memory allocation controversy, leading retailers in the EU are reporting returns of perfectly functional GTX 970 cards citing "false advertising." Heise.de reports that NVIDIA is facing a fierce blowback from retailers and customers over incorrect specs. Heise comments that the specifications "cheating could mean the greatest damage to the reputation of the company's history."

Major German PC hardware retailer Caseking.de says that retailers don't have any explanation from NVIDIA to give to their customers. A similar sentiment is being expressed by the NVIDIA add-in card partners (AICs) we spoke to. Retailers and AIC partners are on their own, for now. One AIC partner rep told us that NVIDIA has no worldwide action plan, as of now, to deal with a potential flood of returns.
In absence of every other recourse, laws in most EU member states dictate that the retailers accept returns for a full refund, if they are not able to "repair" the defect, or exchange with another unit that works as advertised (which a retailer obviously can't, in this case). Retailers' options in the matter boil down to: 1. Taking back cards from whoever isn't happy with their GTX 970 and giving them a refund; 2. compensating with something of value (eg: game-coupons, in-game currency, etc.,) and 3. Springing up a surprise, such as exchanging GTX 970 cards purchased before a set date, with a GTX 980 (if that's your idea of a "repair."). This will come at the expense of a cascading lawsuit-chain (customers suing retailers, who in-turn sue AICs, and who in-turn sue NVIDIA).

NVIDIA, on the other hand, plans to issue a driver update that will "improve" the way the chip allocates resources, but there's no word on whether it re-enables disabled components that NVIDIA wasn't honest about, the first time around. They're counting on the issue to simply blow over, because at $329, there really isn't much you can complain about the GTX 970, given how it's positioned in comparison to the GTX 980.
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172 Comments on Perfectly Functional GTX 970 Cards Being Returned Over Memory Controversy

#26
Patriot
GC_PaNzerFINWhat I see going on around is that ANY problem with ANYTHING related to GTX 970 is getting blamed for memory allocation now. Even game engine related bugs, other driver issues, SLI microstuttering and not being capable of handing +30 FPS at ultra high settings at 4K resolution.

No doubt there are some with valid driver issues related to memory allocation. But come on, this is a huge storm in a glass. Mass panic. Few people were ready to return GTX 970 and buy MUCH WORSE card from AMD. Does not make sense at all anymore.

NVIDIA made a huge PR mistake handling this. No doubt they should make official company statement and give some kind of compensation for the pain like game bundle.

Also I would love to see NVIDIA give users option to disable this last 512 MB partition from drivers if they experience problems. !
oO
Nvidia wins on Power... significantly... However the 290x is still faster than a 970 and costs less.
This problem has yet to be measured at SLI and Tri-SLI yet... it probably isn't a big problem performance wise but it might be.
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#27
chinmi
i'm still happy with my gtx 970. unless if nvidia decide to release a newer gtx 970 with full 4gb memory and fully functional 64 ROP and full 2mb level 2 cache... if they do that, than i'll be pissed. cause i pay for as advertised a 4gb memory, 64 rop and 2mb level 2 cache gtx 970... not a 3,5gb + .5gb vram, 56 ROP and 1,75 level 2 cache !!
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#28
xfia
are you joking? the problem gets worse with sli and higher resolutions.. for some people it could be when they decide to sli that the problem shows itself so I don't know what the people are smoking that are saying they want to get sli cheap on a open box deal but they should share.
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#29
El_Mayo
I'm thinking about returning mine and getting a GTX 960. The 970 is good but overkill for me at 1080p but I couldn't wait for the 960 when I wanted to upgrade
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#30
JMO
FluffmeisterDid they steal your first born child or something?
haha. Nah, It's two in the morning and I've been reading up on and posting about this topic for hours.

You have to admit though, when you look at it, it is pretty damn funny. A company of this size, with the massive resources it possesses, the aggregate IQ of it's employees, the industry experience, and yet here we are watching this most ridiculous sideshow of events unfold before our eyes.

No way Nvidia is going to be able to palm this off as a misunderstanding and leave it at that. Not going to happen.

So I keep reading the news and waiting for the next gem to come from the lips of an Nvidia employee. It's better than daytime television.
Posted on Reply
#31
GC_PaNzerFIN
ShurikNYou can get a 290x for the same money, those two cards are basically on par. Therefore people have an alternative.
People are making a moral stand here, that's all it is. And they should. They should punish companies who lie to them. (wish they would do the same with Ubi games)
If I punished companies that lied or misleaded me at some point I would not have a PC at all. It is easy to forget what happened few years ago. I had 4x HD 5870 and jsut before HD 6000 series was launched AMD themselves showed slides which proof the AF-filtering was completely broken on hardware level. More recently marking all specs with "Up to ..." specs. Up to 1 GHz my ass never saw those clocks with R9 290X stock cooler.
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#32
Anth0789
SeverusI'm perfectly happy with my 970 Strix and am going to keep it. All the fuss isn't worth the trouble, since I haven't noticed any problems with performance.
Same here just waiting on a new driver that might give it a boost.
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#33
Petey Plane
This is all absurd. As if suddenly, the cards perform worse than they did 2 weeks ago and all previous benchmarks are invalid. Can't wait for the market to get flooded with sub $200, refurbished and barely-used 970s. May finally upgrade from my 670.
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#34
REAYTH
JMOhaha. Nah, It's two in the morning and I've been reading up on and posting about this topic for hours.

You have to admit though, when you look at it, it is pretty damn funny. A company of this size, with the massive resources it possesses, the aggregate IQ of it's employees, the industry experience, and yet here we are watching this most ridiculous sideshow of events unfold before our eyes.

No way Nvidia is going to be able to palm this off as a misunderstanding and leave it at that. Not going to happen.

So I keep reading the news and waiting for the next gem to come from the lips of an Nvidia employee. It's better than daytime television.
Like your opinion I'm quite sure this report is overblown. Also welcome to TPU. We eat fanboys for breakfast.
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#36
64K
FluffmeisterDid they steal your first born child or something?
Jen-Hsun Huang ran over his dog 2 years ago and he's never apologized for it. :p
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#37
nemesis.ie
W1zzardDid you read the post? merchants and board partners are getting hit with costs, not NVIDIA
... and do you not think they will in turn be bitching at nVidia; looking for compensation etc? I think they will.
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#38
romeg
I have a 980, but I'll seriously look at "open box" 970s for SLI in a second rig.
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#39
REAYTH
JMOSometimes you just have to make a stand.
Your like the William Wallace of the electronics world.
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#40
JMO
REAYTHLike your opinion I'm quite sure this report is overblown. Also welcome to TPU. We eat fanboys for breakfast.
You may be right, but this just has the feel of something that is not going to go away quickly. The story is getting picked by pretty much every single tech site you could name. There is multiple articles coming up on many of them.

Not to mention, everyone is still sitting around waiting to see what Nvidia is going to do. This includes the manufacturers who are telling customers "no returns until Nvidia puts out a statement".

Further, people are really interested in this shit. Much as Nvidia might wish it to, it is not going to blow over.

And tyvm for the welcome...you eat shit for breakfast?
REAYTHYour like the William Wallace of the electronics world.
Ahaha. I genuinely lol'd when i read that.
Posted on Reply
#41
REAYTH
We also don't double post.
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#42
natr0n
I'm sure some vendors will drop nvidia over this like xfx did.
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#43
Parn
This 0.5GB slower memory pool will most likely only affect users with 970 SLI setup in high-res gaming scenarios.

Anyone with a single 970 pretty much doesn't need to worry about this.
Posted on Reply
#44
REAYTH
ParnThis 0.5GB slower memory pool will most likely only affect users with 970 SLI setup in high-res gaming scenarios.

Anyone with a single 970 pretty much doesn't need to worry about this.
No one needs to worry about this except fanboys looking for salt to rub. Its a lot of BS for nerds.
Posted on Reply
#45
xfia
REAYTHNo one needs to worry about this except fanboys looking for salt to rub. Its a lot of BS for nerds.
you realize there was endless pages on the nvidia forum since a few days after it hit the market with no moderator response? I hang around toms hardware too and they have a very high volume forum.. like every minute there is 5 new posts. There was moderators and engineers trying to help people and ending with no cusses.
there is a real issue and parn is exactly right about the behavior. Its not a big deal to get rid of the 500mb and will fix all the horrible sli gaming.
Posted on Reply
#46
btarunr
Editor & Senior Moderator
REAYTHNo one needs to worry about this except fanboys looking for salt to rub. Its a lot of BS for nerds.
We're all nerds on this forum, for knowing what a graphics card is. Else we'd be gaming on an Xbox.
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#47
xvi
It seems like nVidia needs to step up to the plate here. Legally, I'm sure they could find a way to say "Yeah, whoops. We didn't realize usable memory was 3.5GB. Sorry. Here's a sticker to cover up the part of the box that says 4GB.", but I think it'll hurt them in the long run. Sure, it's still a juicy little hamburger, but when people expect a full burger and it comes out with a 12% slice missing out of it, it's going to damage their reputation unless they do something about it.
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#49
rpsgc
REAYTHWe eat [AMD] fanboys for breakfast.
FTFY.

I've never seen anyone 'eating' or 'chewing' NVIDIA fanboys around here.
Posted on Reply
#50
Parn
With this amount of 970 returns, I wonder how the 960 is going to stand when the market is full of discounted open box/refurbished 970s.

If I were an owner of a SINGLE 970, I'd rather wait for some game bundle/$100 voucher off your next upgrade kind of compensations instead of returning the card without second thought.

If people are returning 970s for the misleading specs published by NV, then anyone of them with a 4th gen Core CPUs should also return the product to Intel as Haswell was advertised as having TSX support, but the feature was removed after a bug was found by the community with no compensation from Intel.
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