Sunday, December 31st 2006

Microsoft adds 'behavioral targeting' to their advertising campaign

Microsoft has recently been competing with search giants such as Google for advertising money. And so, like what Google does in Gmail accounts, Microsoft is adding 'behavioral targeting', or personalized ads, to it's advertising campaign. What that means is that Microsoft will report their users' search habits, sorted by demographics, to advertisers. The advertisers can then use this data to create advertisements based on what the demographics search for. Search engines such as Google and Yahoo also use personalized advertising.Source: Mercury News
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7 Comments on Microsoft adds 'behavioral targeting' to their advertising campaign

#1
Namslas90
Greeeaaat, more sypware. Just what we need!
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#2
Steevo
Don't share cookies.


Simple.
Posted on Reply
#3
Steevo
+1 Or we should all create bots to search for Bill Gates Buttseks.
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#4
jocksteeluk
we should all use M$N search to search for Google, lol
Posted on Reply
#5
Wile E
Power User
by: jocksteeluk
we should all use M$N search to search for Google, lol
And then vice-versa.
Posted on Reply
#7
Carcenomy
They're an unfortunate part of reality, sadly.
Posted on Reply