Saturday, April 21st 2007

FTC investigating Google's acquisition of Doubleclick

We reported 8 days ago that Google is going to buy Doubleclick for $3.1 billion USD. However, this move is causing a lot of worry. The FTC is going to investigate whether this move is really legal. The reason is quite simple: search engines are gaining too much power. And while we're not looking at anything like "Skynet" from the Terminator movies, we may be looking at Google being able to gain too much information about people, what they do, and how they spend their money and free time. Doubleclick claims that their methods of collecting information are non-invasive, and would not let Google (or themselves) be able to track down users and/or truly invade their privacy.Source: The Inquirer
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