Wednesday, May 16th 2007
XFX Ordered to Stop Selling 8600GT Retail Package
The Munich's district court has ordered graphics cards retailer XFX to stop selling retail packages of its 8600GT product, which tricky illustrates the logo of XFX's German competitor eVGA. XFX, a division of Pine, has included on the retail box of their GeForce 8600 GT graphics card a drooling dog. Although XFX fans being familiar with this XFX illustration would not find anything strange on it, a closer look at the dog's teeth unveils that the dog is actually drooling over eVGA, as you can see at the picture below. The specific retail packages were available in German shops and eVGA's reaction came today. XFX received a preliminary injunction from the Munich district court, ordering XFX to stop selling the specific 8600GT retail box with the eVGA logo on it. eVGA applied for a compensation of €250,000 from XFX.
Sources:
CdrInfo, Legit Reviews
34 Comments on XFX Ordered to Stop Selling 8600GT Retail Package
I mean, think about it in terms other than computing, It has happened before. I remember there was an advertisement of a SUV that was pulled off TV, it advertised the car eating other competitive brands :p.
If the law loosens, you could go buy yourself an 8800GTX from EVGA and find an 8500GT from sparkle in there, woops we just threw random unlreated stickers on there, my bad.
the only spanner which could potenticially fuck things up here is if XFX had the same EVGA dog logo on the heatsinks on the graphics cards....in which case you might as well sell the card a staff discount rates to internal staff..... Im sure they wouldnt complain
...But it still beats scrapping them from sale I guess :p.
also, you have to admit, drooling over eVGA should be a compliment.
& I partially agree with the money wasted on advertising & graphic design.
its a waste but not a total waste.
Theoretically the money that went into advertising & graphic design isnt wasted because they product their advertising hasnt changed. as for the graphics department...yes its wasted as their gonna have to rebatch the lot. but I would say that the guy who drew the EVGA logo onto XFX's graphic already has lets say 'moved on' & depending on what his salary was that would go to pay for compensation & also help with the rebatching & remarketing of the product. so not a total waste. If XFX has an outside company doing their logos they XFX has the oppotunity to go headhunting for the person that was the cause of all their troubles. thats 'IF' thats how XFX are internally structured.
the priorities now is trying to get the product back onto the market as soon as possible to avoid more losses. with all procedures taken into account, I wouldnt worry about the cost. at this point in time even I myself would have known that its no use still trying to profit from this as there is just no way u can recover without having to spend more cash.
they cant sell the product as is at discount prices because its been recalled. so the only way they can try to minimise loss would be to sell the product at discount prices & try recovering that way. If i was working for XFX & that oppotunity came up, i wouldnt be one to refuse...theres nothing physically wrong with the product. & its not as if your going to but a few thousand of them & try to flog them off on the black market