Friday, July 20th 2007
A few days ago we saw Orange strike a deal in which they offered free laptops with their contracts. Now Dell has signed a deal with a U.K. mobile phone retailer to distribute free laptops with the purchase of a broadband Internet access subscription. Starting in September consumers who buy a two-year contract for America Online's broadband service through the Carphone Warehouse Group will get a coupon for a free base-model Inspiron notebook from Dell. AOL broadband costs £19.99 ($41) per month. This free laptop which is by far better than the one Orange is giving away for free uses Microsoft's Vista Home Basic OS and has 1 GB of RAM, an 80GB hard drive, an Intel Celeron processor and Wi-Fi. The laptop can be upgraded for a fee. Customers also get a wireless router but have to pay a £14.99 laptop delivery fee. Jonathan Coham, an analyst at Ovum had the following to say.
"These are very low-margin customers for the time being both Orange and Carphone Warehouse are going to make a slim amount of money on top of what they are getting from the broadband subscriber. I think if Dell is smart they will see this as an opportunity to upsell these basic PC customers with additional accessories, software and supportA Dell spokeswoman said the deal with Carphone Warehouse is an extension of the company's retail strategy, and there will be more retail deals around the world coming soon.Source: InfoWorld