Although Cisco President and CEO John Chambers claimed that the company was planning to kill off the Linksys brand last week, it seems that there’s a bit of internal confusion within the company as to what will be happening with the name. The Linksys division of the company, which ultimately takes its orders from Chambers, yesterday released the following statement:

Linksys consumer and SMB products will continue to be marketed under the Linksys brand and co-exist in the market with Cisco-branded connected home products over the near term. We will continue to examine our branding strategy going forward (as we have to date) and make changes if and when these changes add value to our customers' decision-making processes and our channel partners.

So it would appear that Cisco thinks it’s getting rid of the Linksys name, whilst the Linksys division thinks that it is here to stay - at least until the company is confident the Cisco name can sell as well a the Linksys brand.Source: eWEEK.com