Monday, September 24th 2007
Dell Signs China Distribution Deal with Gome
Dell said on Monday it would sell its latest range of personal computers through China's largest electronics retailer, Gome Group. The tie-up with GOME Electrical Appliances Holding Ltd follows similar moves by Dell, the world's second-largest personal computer maker, to expand beyond its direct-sales model to increase global market share. Beijing-based Gome will start retailing Dell products next month in 50 of its stores. Gome had 654 outlets in all at the end of June.
Source:
Reuters
For Dell this is a great opportunity to extend connections with Chinese customers we may not have reached in the past,said Michael Tatelman, vice president of marketing and sales for Dell's global business.
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