Monday, November 19th 2007

AMD Introduces World's First Comprehensive, Cutting-Edge PC Platform

Rewriting the rules for enthusiast computing, as expected AMD today unveiled its new platform codenamed “Spider”, with the first true quad-core processor supporting scalable graphics for The Ultimate Visual Experience. The AMD Spider platform combines the introduction of AMD Phenom quad-core processors, ATI Radeon HD 3800 Series graphics processors with Microsoft DirectX 10.1 support, AMD 7-Series chipsets with CrossFireX and AMD OverDrive software. The AMD Spider platform is a major milestone on the path to Accelerated Computing, AMD’s vision for platform-level acceleration through co-processing.

“AMD is the only company committed to delivering The Ultimate Visual Experience across all the screens of your life,” said Dirk Meyer, president and COO, AMD. “The AMD Spider platform embodies our approach to platform-level innovation and delivers a highly-advanced, feature-rich enthusiast computing experience. Our commitment to energy-efficient design and manufacturing excellence drives an unprecedented performance-per-watt at an amazing price point, putting enthusiast-class platforms in reach for more users than ever before.”

AMD’s Spider platform advances enthusiast computing by delivering the most sophisticated multi-GPU enthusiast platform ever with ATI CrossFireX technology. The combination of the energy-efficient 55nm ATI Radeon HD 3800 Series of graphics processors and the increased system bandwidth of PCI Express Generation 2.0 and HyperTransport 3.0 technology, provide optimal processing power for a scalable HD multi-GPU experience. AMD design and manufacturing innovation has enabled the AMD Spider platform to easily scale to three or four graphics processors and deliver a true gaming supercomputer.

“Falcon Northwest is particularly impressed with the quad ATI CrossFireX potential of the new AMD Spider platform,” said Kelt Reeves, president of Falcon Northwest. “Running four graphics boards in one system has been a dream of gamers, but could be a nightmare for a system builder to get all those graphics cards proper airflow. The cohesive nature of the Spider platform design allows the AMD 7-Series chipset, high-performing AMD Phenom quad-core processor, and the already cool and quiet ATI Radeon HD 3800 graphics cards to all be placed for maximum airflow and cooling. AMD has made massive multi-GPU performance easy to build, and affordable.”

HD Technology Leadership
AMD is delivering the only platform that boasts major next-generation, industry-standard technologies to provide unparalleled bandwidth and balance in the delivery of next-generation HD content. With HyperTransport 3.0 technology, AMD Phenom processors have more system bandwidth than ever before with up to 14.4 GB/second of high bandwidth I/O. When combined with the additional bandwidth of AMD PCI Express 2.0 chipsets and graphics processors, the AMD Spider platform enjoys maximum bandwidth to support smooth 1080P video playback, enhanced multi-GPU and high-speed disk and network interfaces. With the only true quad-core processor and infrastructure flexibility with AM2+ socket, AMD processors are designed to be compatible with future 65nm and 45nm AMD Phenom processors to deliver key performance gains.

Video enthusiasts can enjoy best-in-class HD entertainment on AMD Spider platforms with the addition of the powerful visual processing capabilities of the ATI Radeon HD 3800 Series. Striking image quality and power-efficient playback are made possible through the ATI Avivo HD video engine and the Unified Video Decoder (UVD). The addition of UVD ensures exceptional platform efficiency and image quality in HD-DVD and Blu-ray decoding for both H.264 and VC-1 specifications. Big screen gaming and entertainment is also made easy with enhanced HDMI connectivity with integrated HDCP and audio for HDMI video.

Scalable Platform Performance
AMD’s Spider platform offers a new class of enthusiast platform scalability, with multiple upgrade options to increase performance and boost compatibility with configurations that can deliver an estimated two teraflops of desktop processing power by harnessing four graphics processors. The multi-core design of AMD Phenom quad-core processors, based on Direct Connect Architecture, features an integrated memory controller designed to support memory speeds up to DDR2 1066, 128-bit floating point units and AMD’s Balanced Smart Cache for rapid access to memory, with a shared L3 cache for leading-edge performance on multi-threaded software.

The AMD 7-Series chipsets introduce the world to the latest ATI CrossFireX technology, a new class of scalable multi-GPU performance, supporting three or four ATI Radeon HD 3800 Series graphics processors for unparalleled upgradeability and DirectX 10.1 performance with the industry’s only tri- and quad-GPU solution for Microsoft Windows Vista. AMD 7-Series chipsets support up to four graphics processors and 42 PCI Express lanes, enabling maximum performance and upgradeability for gamers and PC enthusiasts. AMD 7-Series chipsets can deliver the ultimate in personalized enthusiast platform performance with AMD OverDrive software, the industry’s most powerful and intuitive Windows operating system-based performance tuning utility. Through a simple Windows operating system-based interface, AMD OverDrive software can satisfy the needs of a wide range of performance-oriented users from enthusiast overclockers to mainstream gamers. In addition, AMD AutoXpress settings can increase your system performance when combined with enthusiast memory modules, ATI Radeon graphics, as well as AMD Phenom quad-core processors.

“AMD has a long history of delivering compelling hardware innovations so that consumers and enthusiasts can enjoy new experiences and take full advantage of the capabilities that our products including Windows Vista deliver,” said John Schappert, corporate vice president of LIVE Software and Services at Microsoft. “The AMD Spider platform adds a new dimension to AMD’s excellence in driving platform robustness and scalability, designed to deliver the utmost in upgradeability and performance with the new tri- and quad-GPU solution for Windows Vista.”

Energy Efficiency
High-performing, energy-efficient AMD Spider platforms provide industry leading platform performance-per-watt, combining energy-efficient AMD Phenom quad-core processors for an improved computing experience, low power 65nm enthusiast AMD 7-Series chipsets, and low-power, high-performance 55nm ATI Radeon HD 3800 graphics. The AMD Spider platform also includes an unprecedented list of computing technology firsts and focus on power consumption, including: ATI PowerPlay, Cool’n’Quiet 2.0 technology, Microsoft DirectX 10.1 support, HyperTransport 3.0 technology and PCI Express 2.0.

In a new initiative to measure real-world processor power consumption, AMD surveyed consumer and commercial users to understand precise usage patterns. AMD measured power consumption for these usage patterns and has found that AMD Phenom processors with Cool’n’Quiet 2.0 technology rated at 95W TDP can consume an average power of 32W for consumers and 29W for commercial users.**** For more information on the power consumption of AMD processors and platforms visit www.amd.com/coolnquiet.

Enhanced features include AMD CoolCore technology, support for split power plane motherboard designs and the ability to set independent core frequencies. The AMD 7-Series chipsets are designed using 65nm process technology, a first for chipsets. With a TDP of approximately 10-12 watts, the 7-Series chipset offers world-class energy efficiency, allowing users to focus resources on processing performance. With a flawless transition to 55nm process technology, the ATI Radeon HD 3800 Series can deliver more than two times the performance-per-watt over the previous generation of AMD graphics products. In addition, ATI PowerPlay for the desktop allows for automatic power state adjustments for increased GPU efficiency when under moderate load or idle. All of these features contribute to better power optimization by enabling more efficient performance, lower power consumption, and quiet operation.

“In today's PC market there is escalating consumer demand for multi-core performance and enriching HD media experiences,” said Toni Duboise, senior analyst with Current Analysis West. “Platforms with enhanced performance features and improvements in performance-per-watt and energy efficiency, such as AMD's Spider platform, are a big benefit to customers.”

Availability and pricing
AMD Phenom processors 9600 (2.3GHz) and 9500 (2.2GHz) are now available for $283 and $251 respectively in 1,000-unit pricing. The ATI Radeon HD 3850 with 256MB of GDDR3 memory begins at US $179 MSRP and the ATI Radeon HD 3870 with 512MB GDDR4 memory from US $219 MSRP, available from AMD’s selected graphics products partners. For processor pricing details, please visit www.amd.com/pricing. For press collateral pertaining to AMD Spider and its components including product specifications and availability, videos, images and partner support, please visit http://www.amd.com/spider/presskit.Source: AMD
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40 Comments on AMD Introduces World's First Comprehensive, Cutting-Edge PC Platform

#1
RaZrShRp
They seem really nice. I think i might have to go with a different setup next month.
Posted on Reply
#2
lemonadesoda
"milestone" this, and "cutting edge" that. Well the new system may be better, and good for AMD, but it really is marketing overkill to say "first".

Sometimes I wonder if marketing copy is written to "self-congratulate" and fool the AMD board of directors into thinking that the R&D and marketing people should keep their jobs. I don't think those words were chosen for true PC enthusiasts. It just encourages a sense of disbelief and disappointment through marketing spin.
Posted on Reply
#3
DanTheBanjoman
Señor Moderator
Even AMD speaks of "true quad core", and people even believe that. Silly. I'd like to see some numbers on that energy efficiency argument as well.
Posted on Reply
#4
mandelore
by: DanTheBanjoman
Even AMD speaks of "true quad core", and people even believe that. Silly. I'd like to see some numbers on that energy efficiency argument as well.
how is describing an actual quad core as "true" i.e 4 cores on 1 die, silly?

its not, its an acheivement putting 4 onto 1 die, and hell they should not play that down.

plz intel lovers dont play down AMD/ATI acheivements. let them get credit when its due
Posted on Reply
#5
Cold Storm
Battosai
I wonder how they can say its "true quad core"? Isn't quad core, quad core? 4 cores that can be running? Yeah, they may of had the better time to be able to tweak the quad core for them, but what makes it "true"?
I'm glad to see that they are keeping with the AM2 socket. Plus, for the people that care for it (I'm just someone that likes to play games), they will have boards that support quad crossfire. Now, if Intel can go and build a board or two that support it. Since they can't "officially" support Sli. Just say "duel nvidia cards"....
Posted on Reply
#6
eidairaman1
AM2+ X2 5000 Black Edition, 4 gigs DDR2, 3850 512 x2 (ATI Direct) 800 watt PSU (Ya its overkill but its my money) XP32
Posted on Reply
#7
pt
not a suicide-bomber
by: Cold Storm
I wonder how they can say its "true quad core"? Isn't quad core, quad core? 4 cores that can be running?
see mandelore post
i want to see some benchs :D
Posted on Reply
#8
DanTheBanjoman
Señor Moderator
by: mandelore
how is describing an actual quad core as "true" i.e 4 cores on 1 die, silly?

its not, its an acheivement putting 4 onto 1 die, and hell they should not play that down.

plz intel lovers dont play down AMD/ATI acheivements. let them get credit when its due
It is silly because it implies that Intel's solution isn't a true quad core. Which of course is not true. Intels solution has 4 complete cores, nothing is being shared by cores. (unlike things like HTT which reuses idle parts to execute another thread) Or would you say a dual socket solution isn't a true multiprocessing solution?


As for giving credit for their achievements, I still have to see benchmarks where AMD's quads show that the extra 8 months or so they required to release it have been worth it. It's just like the 2900's, too little too late. Face the facts, AMD isn't doing well currently, this has nothing to do with the fact that Intel and NV are.
Posted on Reply
#9
cool_recep
Soooo, are there any benchmark results of Phenom vs Intel CPU's...

Since NDA is over.(?) I would like to upgrade my 5000+ to a phenom quad core...
Posted on Reply
#10
Ripper3
True quads, just basically 4 cores actually on one die, like mandelore said.
Intel's currently available quads are two dual-core processors, interconnected.

AMD's first dual-cores, and Intel's too, were both single cores, that were stuck together. No sharing of the cache between them.
The first consumer true-dual-core processors (just to keep with the theme here), were Intel's Core Duos, followed by the Core 2 Duos, of course, which were two cores on one die, sharing L2 cache, as we all know.
The first quad cores for consumers were from Intel, and are not true-quads, in that they're two dual-cores stuck together, as was said.
So these are quite revolutionary, if these are released before Intel's new CPUs, they wkill be the first consumer, true-quads, they'll be sharing cache, and they'll be all four cores on one die.

Back in the days of the single core being king, and the advent of dual-cores still on the horizon, I remember talking to people, and asking their thoughts. They believed that dual-cores would end up being a lot slower than dual-processor setups, since the CPUs would be sharing the HT, effectively cutting the bandwidth, per core. Ended up being not quite so true. Yes, dual-CPU setups can beat dual-cores at times, but the difference isn't huge.
Probably going to be the same with these proper-quads, possibly won't make much difference in performance, but could be beneficial with programs when the cache is being used, when one core isn't too busy, the other core can have the whole cache to itself, or close enough, anyhow.
Posted on Reply
#12
[I.R.A]_FBi
by: Ripper3
True quads, just basically 4 cores actually on one die, like mandelore said.
Intel's currently available quads are two dual-core processors, interconnected.
that sounds like somethigna kid made up to make thier daddy "stronger than yours":roll:
Posted on Reply
#13
JoJoe
Geez, the Intel fanboys sure do start freaking out fast.

Though I don't think the Phenoms are anything to rave about, I do think they're a good step forward for AMD. And it's got Intel all spooked too...
Posted on Reply
#14
FreedomEclipse
Crazy Dogmatic Bullsh!t!
"Falcon Northwest is particularly impressed with the quad ATI CrossFireX potential of the new AMD Spider platform," said Kelt Reeves, president of Falcon Northwest. "Running four graphics boards in one system has been a dream of gamers, but could be a nightmare for a system builder to get all those graphics cards proper airflow. The cohesive nature of the Spider platform design allows the AMD 7-Series chipset, high-performing AMD Phenom quad-core processor, and the already cool and quiet ATI Radeon HD 3800 graphics cards to all be placed for maximum airflow and cooling. AMD has made massive multi-GPU performance easy to build, and affordable."
buying an SLI system is expensive enough & its only recently that cards that offer huge gallons of yo mommas homebrewed soy sauce bang for buck has hit the market. by this im refering to the 8800GT(s) & also the present & the new 8800GTS(s)

Obviously the whole spider rig being new & innovatve, affordable isnt the correct term to use until the market has been saturated with Spider systems

thus rendering spider to be more of a luxury for people who do work over 60hrs a week or has access to a few imitation weapons & a bank.

lets face it, its not gong to be cheap especially here in the UK its not going to be cheap.

& Im sick of how companies/manufacturers use cheap goat f**king propogander tatics that only applies to Non-Euro nations.

buying a complete new 'spider' rig from scratch is going to cost almost up to 2k & thats just a rough estimate unless the 3800series cards are really that cheap to compete with Nvidia's recent bang for buck offerings,

especially those of us in the UK. do we not work hard & long enough hours to get a decent wage after tax???

then we have to go out & pay through our testicles for everything.

Id sure as hell wouldnt mind a spider rig which would me building a new system from scratch but if the price isnt right im still planning on 2 new 8800GT/GTS(s) after Xmas


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Just doing a currency conversion. a $219 for the 3870 is 106.71GBP

that is pretty cheap but lets not forget the added VAT @17.5% & also Retailers Price which will possibly be roughly around 30-50GBP maybe even less or more

So.... 106.71GBP + VAT @ estimated 18.50GBP + Retailers Price = 30-50gbp = around 155-175GBP plus a few pennies which is cheap but obviously this is only a rough estimate
Posted on Reply
#15
Xaser04
by: JoJoe
And it's got Intel all spooked too...
It does?!
Posted on Reply
#16
trt740
by: DanTheBanjoman
Even AMD speaks of "true quad core", and people even believe that. Silly. I'd like to see some numbers on that energy efficiency argument as well.
sounds a little bias there Dan
Posted on Reply
#17
trt740
by: DanTheBanjoman
It is silly because it implies that Intel's solution isn't a true quad core. Which of course is not true. Intels solution has 4 complete cores, nothing is being shared by cores. (unlike things like HTT which reuses idle parts to execute another thread) Or would you say a dual socket solution isn't a true multiprocessing solution?


As for giving credit for their achievements, I still have to see benchmarks where AMD's quads show that the extra 8 months or so they required to release it have been worth it. It's just like the 2900's, too little too late. Face the facts, AMD isn't doing well currently, this has nothing to do with the fact that Intel and NV are.
Also AMD sales are way up now so that not right either. I like intel at present except in the value department AMD is doing very well. You could build a sweet value AMD system with crossfire 3850 cards and a 5000+ black chip and play any game out and it has plenty of power. Sure it's not my systems but come on AMD is really being innovative and shoot you can buy a dual core AMD chip for 40.00 (brisbane) and a very nice video card for 179.00 (3850) plus a motherboard for 99.00 (Gigabyte) and have a very good gaming system or work station for that matter. Try to keep a open mind we all know Intel and nvidia are the performance leaders and I believe AMD knows and is trying to find a niche and doing it well.
Posted on Reply
#18
DanTheBanjoman
Señor Moderator
by: trt740
sounds a little bias there Dan
Blindly trusting any marketing scheme would be biased, I'm simply skeptical. Specially since they hyped the whole "true quad core" thing which I don't see being of any use so far I'm having doubts about the rest of the claims as well.


by: trt740
Also AMD sales are way up now so that not right either. I like intel at present except in the value department AMD is doing very well. You could build a sweet value AMD system with crossfire 3850 cards and a 5000+ black chip and play any game out and it has plenty of power. Sure it's not my systems but come on AMD is really being innovative and shoot you can buy a dual core AMD chip for 40.00 (brisbane) and a very nice video card for 179.00 (3850) plus a motherboard for 99.00 (Gigabyte) and have a very good gaming system or work station for that matter. Try to keep a open mind we all know Intel and nvidia are the performance leaders and I believe AMD knows and is trying to find a niche and doing it well.
A company doing good or bad has nothing to do with their products. For all they care they could sell you complete crap. The thing that is important is cash. And I haven't heard of AMD making cash yet, so they're doing bad. So it's fine that you can buy a decent system cheap, but as long as AMD is losing money they're not doing well.
Posted on Reply
#19
ryboto
by: DanTheBanjoman

A company doing good or bad has nothing to do with their products. For all they care they could sell you complete crap. The thing that is important is cash. And I haven't heard of AMD making cash yet, so they're doing bad. So it's fine that you can buy a decent system cheap, but as long as AMD is losing money they're not doing well.
Until they pay off their debts, they wont make money. Their video card department is doing well, and these chipsets should sell well for them, I plan on picking one up if they really do sport low power draw.
Posted on Reply
#20
cool_recep
I don't care about the true or false quad core but I care about the prices...

What do you thik... Will there be a price cut in a couple of weeks or do I have to wait over a month to buy 2.2 Ghz Phenom....the cheapest one..

< fanboy> AMD< /fanboy>
Posted on Reply
#21
peach1971
http://www.anandtech.com/cpuchipsets/showdoc.aspx?i=3153

Looks like the Phenom only does a kind of good job in SOME games.
Forget about the rest.

But:
It's worth mentioning that in the 11th hour AMD decided to introduce a multiplier-unlocked version of the Phenom 9600 sometime this year that will be priced at the same $283 mark. Whether or not it's called a Black Edition is yet to be determined.






These chips are launching today, with availability promised by the end of the week. Phenom today is going to be all quad-core only, you'll see dual and triple-core parts in 2008 but for now this is what we get.
Posted on Reply
#22
mdm-adph
by: DanTheBanjoman
A company doing good or bad has nothing to do with their products. For all they care they could sell you complete crap. The thing that is important is cash.
Well, as long as you can admit the fact that Intel would just as happily sell you complete crap, then you're not a fanboy.

In other news, I like THG's article about the Spider platform -- not only does their testing prove that, dollar for dollar, the Phenom is an equal value to the Q6600, but it looks to be about as fast as the X2 6400+ (3.2Ghz), even though the Phenom runs at 1000Mhz slower.
Posted on Reply
#23
DanTheBanjoman
Señor Moderator
by: mdm-adph
Well, as long as you can admit the fact that Intel would just as happily sell you complete crap, then you're not a fanboy.
Like I said, a company. This could be any company including Intel, IBM, Shell, Air France or whatever.
Posted on Reply
#24
mrmonk
how comes anandtech dont use 64bit vista aswell as the 32 bit version?
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