Thursday, January 3rd 2008

ASUS Formally Splits Into Three Companies

ASUSTeK plans to promote and build the ASUS brand by splitting it into three distinct units. The new ASUS will only produce ASUS-branded computers while the second company, Pegatron, will handle all original equipment manufacturer (OEM), motherboard, and component manufacturing. The third and final company Unihan, will concentrate on casing, module, and other non-PC manufacturing. Both Pegatron and Unihan are expected to continue the former ASUS manufacturing tasks with little to no dropoff or transition.Source: Engadget
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17 Comments on ASUS Formally Splits Into Three Companies

#1
Cold Storm
Battosai
Sounds like a good plan.. No one can get as big as M$... This way they can work on different ways a not worry about getting into each others business.
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#2
imperialreign
so . . . to get this straight . . . if we're looking to purchase new ASUS internal hardware for our rigs (i.e. motherboard, VGA apdater, etc.) we'll be looking for Pegatron :confused: or is ASUSTek brand continuing on with that segment?

otherwise, I'm happy to see that ASUS has gotten that big - nasty about that little stunt they pulled on the employees of the new brands, though . . . that's a little harsh :ohwell:
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#3
Mussels
Moderprator
pegatron will be OEM.
So instead of say, dell or HP systems coming with an asus mobo, they come with pegatron - this way its DESIGNED for oem, and not just a real mobo thats been crippled at a late stage of production.
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#4
ShadowFold
So my board is now a Pegatron(I bought it off of ebay for 20$ its a HP OEM board, I didnt know at the time lol).
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#5
Mussels
Moderprator
by: ShadowFold
So my board is now a Pegatron(I bought it off of ebay for 20$ its a HP OEM board, I didnt know at the time lol).
my mini system has that board. *very* stable, if totally lacking OC controls (not even memory SPD control)
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#6
Exavier
so...if we're not looking for OEM, we're still looking for Asus?
How confusing, but a good monetary move
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#7
Mussels
Moderprator
by: Exavier
so...if we're not looking for OEM, we're still looking for Asus?
How confusing, but a good monetary move
If we want mobos for DIY, we buy asus.

If you want a dell, HP, whatever with an asus board, they're going to be labelled pegatron from now on.
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#8
ex_reven
Not a bad idea.
Should improve product build quality even more, even though ASUS already seems to keep to their motto (at least as ive experienced) of "Rock solid, heart touching."
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#9
btarunr
Editor & Senior Moderator
This will definitely step-up quality and consumer-support. The new smaller companies will have a newer, refreshed urge to grow and this will benefit all the three companies.
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#10
ex_reven
by: ghost101
Wasnt this done because Asus will start to make laptops and computers themselves. This way they can use "pegatron" motherboards and graphics cards without someone claiming a bias (unfair competition).
I dont see how. Asus have been making laptops for ages now...
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#11
Mussels
Moderprator
Its more to keep things simple.

OEM manufs want one thing, DIY users another.


The laptops would fit under OEM, and can be made with pegatron (mass produced, cheap) components while the Asus stuff is what we're used to - frills and extras, shiny cooling and so on.

'unihan' (group 3) will be making the cases for the laptops i take it, BUT also selling them to other brands - in a way, this lets asus use the products for themselves, AND sell it (with a new sticker) to their 'competitors'
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#12
ShadowFold
by: Mussels
my mini system has that board. *very* stable, if totally lacking OC controls (not even memory SPD control)
I cant even oc at all the bios completly locked. it sucks! :banghead:
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#13
btarunr
Editor & Senior Moderator
They should've stuck to just one brand name despite the split like Samsung who make a million different things and gone splitsville many times but have maintained a common name and company logo. That makes the brand looks powerful, and from a corporate angle gives the companies all the benefits of the split.
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#14
mdm-adph
by: btarunr
They should've stuck to just one brand name despite the split like Samsung who make a million different things and gone splitsville many times but have maintained a common name and company logo. That makes the brand looks powerful, and from a corporate angle gives the companies all the benefits of the split.
Aye, I agree. "Pegatron" just sounds... I'm sorry, this is very childish and not very pertinent, but the name sounds dumb. :shadedshu

(At least it's not "Super" Pegatron -- I guarantee you that name was thrown around at whatever meeting this was talked about.)
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#15
Mussels
Moderprator
by: mdm-adph
Aye, I agree. "Pegatron" just sounds... I'm sorry, this is very childish and not very pertinent, but the name sounds dumb. :shadedshu

(At least it's not "Super" Pegatron -- I guarantee you that name was thrown around at whatever meeting this was talked about.)
Asus comes from pegasus. Be glad it wasnt Pegasus tron. Or Asstron.

*imagines a transformer that looks like a flying horse, a motherboard, or an ass*
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#16
cool_recep
I don't know why but Pegatron makes me remember;

"Autobots! Transform!"

:D
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#17
Mussels
Moderprator
by: cool_recep
I don't know why but Pegatron makes me remember;

"Autobots! Transform!"

:D
Asus really found pegatron frozen in Antarctica, and reverse engineered him to find EZ-connectors and solid state capacitors.
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