Sunday, February 10th 2008
Intel Advertising Campaign Boosts AMD Sales; AMD Begs Intel to Advertise More
In a hilarious and somewhat cruel twist of fate, market research has proven that AMD sells more when Intel really lays down the advertising. Stephen DiFranco, vice president of worldwide sales and marketing at AMD, had this to say in regards to Intel's advertising.
Source:
The Inquirer
I wish they would advertise more. I beg them publicly, please advertise more. Create more demand. Some weeks in the United States there are more AMD desktops and notebooks sold than Intel.Granted, DiFranco later admitted that most consumers hardly know the difference between AMD and Intel. However, going from a 5% retail market share to a 50% retail market share without spending any money on advertising is pretty hard to explain any other way.
14 Comments on Intel Advertising Campaign Boosts AMD Sales; AMD Begs Intel to Advertise More
thats funny!
intel advertising is boosting amd sales
:roll::roll::roll::roll::roll::roll:
Besides that, they've entered the point where they don't have ANY high end processors, therefore all of their OEM and Retail sales are going to be on the mid to low end, which is a much larger are of total sales. Also add to that equation that everytime Intel gets closer competitively, AMD drops prices on their chips.
Members of this and other communities know that the price/performance ratio is in Intels favor, but the pure bottom line of who is cheaper belongs to AMD. I'd imagine people looking at systems, and picking the cheaper of the two more often than not being AMD.
for overclockers intel is the way to go if you wana spend the cheeze to get a good board+cpu combo, but for the avg joesixpack user, well whatevers cheapist and can do what they wana do is what they buy.
oh and check the egg, they have a gateway thats pretty decent, k10 quad core, 3gb ram, 8800gt, plenty of hdd space and the like, 1k, cheaper then any intel quad system, yet stock for stock it will stand up to any OEM intel system, oh and it offers some overclocking feturs because it seems its using an gigabyte board where ctrl+f1 unlock the overclocking fetures when in bios.(seen 2 reviews in sites about that box, it overclocked pretty decent for an OEM system)
hell ask PT i had to tell him how to access those fetures ;)
The Intel comment was more just towards the introduction, the rest then goes on to talk about how rather than trying to sell the brand to consummers AMD is focusing on building their partnerships so that when someone goes out and buys a computer, if they're not specifically looking for a AMD or Intel computer they are more likely to buy an AMD just b/c that's what there and looked like a good deal.
It's probably more appropriate to say they're benefiting from OEM's advertising than Intels. If AMD gets HP to use an AMD chip in 1 out of every 3 computers they make, and HP then goes on to advertise their computers they inadvertantly advertise for AMD. Especially in the retail section.
The original story was actually a pretty good read.
As far as Turion X2 books go, Ive seen the same thing happening. They are getting as much as if not more than, shelf space as Intels Centrino, Duo based laptops.