Wednesday, May 28th 2008

Universal abit Denies Claims That it is Leaving the Motherboard Business

Universal abit representatives today said that the company is not going to leave the motherboard arena and DigiTimes rumors are not to be believed. Thore Welling, Universal ABIT Global Marketing Director pointed out:
abit is a well established and strong brand within the enthusiast and high-end motherboard and components industry. In fact, particularly over the past 12 months we have been able to considerably increase market share not only in traditional markets such as Western Europe, but even stronger so in emerging markets such as East Asia as well as in the Middle East. Therefore, the broadening of our product lines into the Consumer Electronics (digital photo frames with integrated photo printer [FunFab] and MIDs) segment represents a stronger commitment to the overall brand and the continuation of our motherboard concept into other products. abit stays committed to motherboards and has a broad lineup of motherboards ready, as you will see in during Computex.
Source: OCWORKBENCH
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18 Comments on Universal abit Denies Claims That it is Leaving the Motherboard Business

#1
Esse
Well that was debunked quickly. Long live abit!
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#3
Paulieg
The Mad Moderator
by: csendesmark
I wont miss the Abit mobo brand.
Well, you won't have to LOL. Looks like they are not going anywhere!
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#4
VIPER
Did you read the initial statement? I am sure it is not a "hoax":

"Abit's has failed to meet the expectations of parent company Universal Scientific Industrial (USI) in its ability to compete with fellow second-teir makers in terms of performance, or first-tier makers in terms of pricing in the mid-range and entry-level market, and so the company is evaluating whether to quit the market and start developing other products for the Abit brand, noted the sources.

In 2007, Abit shipped 2-3 million motherboards and had set a goal to ship six million units in 2008. However, the company's current shipments have actually decreased. Abit will determine whether to stay in the market after evaluating its shipments performance of P45-based motherboards, added the sources."

So I think the company will shutdown after all...
Posted on Reply
#5
Rebo&Zooty
i think its just like chaintech claiming after walton bought them out that they wherent gonna change anything, in the end they will screw current costmers and close down their mobo buisness.......sadd but true.
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#6
Cybrnook2002
:cry:Thank YOU! I almost shedded a tear. If fact i did. But now all is better. I love Abit, they are great boards, high quality, and usually much cheaper than the overpopular Asus and GB. Not hating, just saying.
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#9
tkpenalty
Sigh. Its good that such a mobo mfgr doesn't go. I have yet to try Abit's boards.
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#10
Mussels
Moderprator
by: tkpenalty
Sigh. Its good that such a mobo mfgr doesn't go. I have yet to try Abit's boards.
they hit their peak in Nforce 2, but fell a bit short for a while. DFI and ASUS just kinda took over the pile, and abits been midrange since.

The main problem is pricing and availibility... i hardly see any abit boards for sale thesedays, and when i do, they often cost more than an asus or gigabyte (their fatality mobos are often way too expensive)
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#11
yogurt_21
by: Mussels
they hit their peak in Nforce 2, but fell a bit short for a while. DFI and ASUS just kinda took over the pile, and abits been midrange since.

The main problem is pricing and availibility... i hardly see any abit boards for sale thesedays, and when i do, they often cost more than an asus or gigabyte (their fatality mobos are often way too expensive)
damn Jonathan Wendel, he almost killed abit!
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#12
FreedomEclipse
~Technological Technocrat~
[QUOTE=Mussels;813147(their fatality mobos are often way too expensive)[/quote]since when was fatality edorsed products cheap?? for instance... GPU/CPU coolers. you got the standard coolers then then theirs the fatality coolers with 200 more RPM on the fans & a few flashy stickers & pictures of him on the box - that is all - your paying a price premium for just the box because his name & his face is on it
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#13
Mussels
Moderprator
by: FreedomEclipse
since when was fatality edorsed products cheap?? for instance... GPU/CPU coolers. you got the standard coolers then then theirs the fatality coolers with 200 more RPM on the fans & a few flashy stickers & pictures of him on the box - that is all - your paying a price premium for just the box because his name & his face is on it
the problem is that abits top end hardware isnt as good as other brands, yet due to the fatality labelling they cost a lot more. No one is going to buy an inferior product with a more expensive price tag, except for extreme fanbois.
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#14
Cold Storm
Battosai
The only Abit borad I have found to maybe want is the Quad board... but thats was for a bit, and I got my DOA Gigabyte board... I hope later on I'll see a board I like. Like to try anything I can
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#15
WarEagleAU
Bird of Prey
Chaintechs boards sucked though. I hate to say it but they did. Abit is awesome and continues to deliver with a great price. I for one am glad they debunked that rumor.
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#16
Rebo&Zooty
by: WarEagleAU
Chaintechs boards sucked though. I hate to say it but they did. Abit is awesome and continues to deliver with a great price. I for one am glad they debunked that rumor.
till the started the enthusist boards they did, but the vnf3-250/znf3-350 and vfn4 where kickass boards, do some lookin around, they where killer, i still have my vnf3 250, it needs a cpu tho :(
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#17
eidairaman1
ya abit is very strong, they also dont need all the mobos that asus and gigabyte has to have a solid setup, now if they would release Elite AMD chipset boards.
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#18
Haytch
Would have been a cold day if they did.
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