Industry sources report, NVIDIA could be bringing about a massive nomenclature change, departing from its current GeForce 9000 series, to a newer naming system. And we're talking about the brand name here, not the GPU code name (such as G80, G92, G200, etc.) On October 15, the company is rumored to launch new graphics processors under the GT200 series. That's when it is noted that the company breaks away from its current nomenclature for GeForce 9xxx. One of the reasons known so far, is that the company wants to use its transition to the 55nm fab processors as a brand determining factor, easing confusion it has created when products made with the new processors share product names with the current 65nm GPUs.

On to the nomenclature itself, and "GTX 200" would be the series that accommodates extreme performance, enthusiast-grade products. This is already implemented. "GT 200" for high-performance GPUs, followed by "GS 200" for mainstream graphics products, and finally "G200" for entry-level products. Again, we're talking about the model numbers that make it to SKUs, product boxes, etc., not the GPU code-names. Regarding current GeForce 9000 series, they would be rebranded as G100, GT120, GT130, GT140 and GT150, bottom thru top. It is expected that the transition to this new naming system would be completed by Q1 thru Q2, 2009, as that's when NVIDIA is expected to release new enthusiast-grade GPUs based on the even newer 45nm silicon fabrication process.

Source: TG Daily