Monday, October 27th 2008

Noctua Offers Free Mounting kit for Intel Core i7

Noctua today announced the impending availability of a new mounting kit which makes it possible to install Noctua CPU coolers on Intel's upcoming Core i7 processors for socket LGA1366. The new SecuFirm2 mounting kit is compatible with all Noctua CPU coolers since 2005 and will be supplied to Noctua users free of charge after uploading a proof of purchase on Noctua's website.

"We always strive to provide premium quality service for premium quality products and we like to think of our coolers as safe long-term investments", explains Mag. Roland Mossig, Noctua CEO. "That's why we've decided to stick to our policy of providing mounting kits free of charge with the new LGA1366 socket so that our customers can continue to use their coolers on the new Core i7 CPUs."

SecuFirm2 doesn't only ensure the same degree of security Noctua's SecuFirm mounting systems have become renowned for, but also makes it easier than ever before to install a Noctua cooler. Designed to combine outstanding reliability, optimal contact pressure and easy, straightforward installation, SecuFirm2 is an enthusiast-grade mounting system that meets the highest demands in safety, performance and ease-of-use.

The new SecuFirm2 mounting kit is backwards compatible with all Noctua CPU coolers since 2005 and will be available free of charge via Noctua's website as soon as Core i7 mainboards and CPUs are in store. A proof of purchase (photo, scan or screenshot of the invoice) of both a Noctua CPU cooler and either a socket 1366 mainboard or socket 1366 CPU will be required. In addition, the new mounting kit will be available for purchase at a low service charge via selected resellers.
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5 Comments on Noctua Offers Free Mounting kit for Intel Core i7

#1
Octavean
I like the mounting system of the LGA1366 adaptor kit and making it free to existing users is great. Class act Noctua, class act!!!
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#2
cheesemonkey
nice, but arnt they loosing money giving away these?
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#3
btarunr
Editor & Senior Moderator
by: cheesemonkey
nice, but arnt they loosing money giving away these?
Aye, but making tons of brand-repute and future customers in the process.
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#4
zads
by: cheesemonkey
nice, but arnt they loosing money giving away these?
Yes and no.
They are taking a loss in the books because of the associated cost per kit for them,
yet this means that they can sell the same product (and free core i7 upgrade kit) for the new socket.

However, this strategy provides extra sales for their product, which has already been tested, developed, and proven.
This saves the company a lot of man-hours for the engineers who develop the product, the marketing/communications people who create the product packaging, and the prototyping back-and-forth that happens between the design company and the (outsourced) manufacturing company. This allows these employees to work on new products and/or technologies.
The reviews of the cooling performance are already readily available on the internet, giving the product a good head start for those who are still researching or on the fence about which cooler to buy.


Right now I'm using a Socket 775 Scythe Mine cooler to cool my Core i7/Socket 1366 CPUs, and it would be very easy for Scythe to create an upgrade kit for this cooler as well, since the push-pins are removable. This also applies for many other coolers on the market today, assuming their CPU contact area is large enough.
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#5
gvblake22
I think Thermalright could learn a lot from Noctua here. Thermalright is notorious for their retention bracket adapter kits for different sockets that are available to customers for a cost after their original purchase. About time one of these companies bit the bullet and stuck up for their customers!

BRAVO NOCTUA! :rockout:
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