Tuesday, November 11th 2008

Dell Studio 15 and 17 Now Available with (PRODUCT) RED Artwork

Dell continues to celebrate a season of design and discovery with the unveiling of the (PRODUCT) RED artwork for the Dell Studio laptops. This artwork exemplifies the unique visions of artists passionate about fighting AIDS in Africa. Today’s announcement expands on the Dell Art House offerings, and allows users to celebrate their personal style, while supporting The Global Fund’s fight against AIDS. The Dell Studio 15 starts at $649 and the Dell Studio 17 starts at $799 – these laptops can be personalized with (PRODUCT) RED artwork or Dell’s other popular Art House designs by Mike Ming.


The News
  • You can now personalize your Studio laptop with original artwork by three exceptional artists: Joseph Amedokpo, Siobhan Gunning and Bruce Mau.
  • With each purchase of a new Studio 15 or 17 laptop with (PRODUCT)RED artwork, a $20 contribution will be made to The Global Fund from Dell– which will help fund AIDS programs in Africa. To learn more, visit www.dell.com/joinred.
  • Dell’s (PRODUCT) RED portfolio also includes the new XPS One 24 desktop (PRODUCT) RED and the Dell V505W (PRODUCT)RED all-in-one printer as well as the XPS M1330 (PRODUCT) RED and XPS M1530 (PRODUCT)RED laptops.
  • Since the artwork is permanently infused into the Dell Studio laptop’s display back, it is extremely durable, resists scratches and won’t fade.
About the Designs and the Artists
  • “New World” : African artist Joseph Amedokpo resides in the town of Vogan, Togo (West Africa) with his wife and five children. He supports his family through painting, using locally produced oils he blends by hand, on canvases made from recycled flour sacks. While painting, Amedokpo chats with frequent visitors and listens to a short wave radio, gaining a global perspective on peoples’ failures and weakness, as well at their core strength and hope, which is reflected in his art.
  • “Shine Within” : Award-winning artist Siobhan Gunning was born in Mombasa, East Africa and has had the opportunity to visit many of the unique locations in Africa, like the Great Rift Valley, the Serengeti Plains, the Ngoro Ngoro Crater, and even traveling up the Nile to its source. During these travels she has been privileged to observe wildlife in their native habitat and visit with tribes like the Masai and Samburu. Currently residing in KwaZulu-Natal, South Africa, Gunning combines her passion for Africa with her life experiences and her love of art, design and photography, creating digital collages that often result in “happy accidents” that bring her joy.
  • “Healing Patterns” : Bruce Mau is the creative director of his self-named design firm, plus founder of the Center for Massive Change. His prolific body of works cuts across many sectors and disciplines including creating books, exhibitions, retail environments, building graphics, park designs, corporate identities to name a few. Mau was inspired by the science behind the fight against AIDS. His artwork represents the chemical bonding of the anti-retroviral (ARV) drugs that help save lives, combining the patterns with inspirational thoughts about the fight against AIDS.
Quotes
“Dell continually innovates through offering unique ways for people to pursue their passions and express their individual style,” said Michael Tatelman, vice president, Dell global consumer sales and marketing. “By bringing these amazing artist designs together with a meaningful cause and our technology, we create new opportunities for self-expression.”

“Red is my favorite color,” says Joseph Amedokpo, artist. “From red I can make so many other colors. It is very important in our traditions, too. Red is the color of blood, which is life, and our soil, which feeds us. And red is one of the main colors of many of our gods, like Mamiwata, who can heal the sick.”


About (RED)TM and (PRODUCT) REDTM

(RED)’s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa. Companies whose products take on the (PRODUCT)RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Converse, Gap, Emporio Armani, Hallmark, Dell, Windows and Starbucks. Since its launch in the Spring of 2006, more than $112 million has been generated by (RED) for the Global Fund. (RED) money is at work in Swaziland, Rwanda, Ghana and Lesotho. For more information, visit www.joinred.comSource: Dell
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12 Comments on Dell Studio 15 and 17 Now Available with (PRODUCT) RED Artwork

#1
tcorbyn
I have a studio 17 (ive had it for a good month now, so this must be kina old news right?) I orderd mine in plain black. Ive got to say I do like the artwork on the the first couple but I just dont think it goes on a laptop. Think how bored you would get of it? my opinion anyway...
Posted on Reply
#2
Zehnsucht
WOW! Shine within was REALLY cool!
I think we will see more of this, IMO people are tired of either gray/black or apple white.

Didn't it start with some Mtv laptop art?
Posted on Reply
#3
a111087
it would be much better if art work goes not just on the back of LCD but also inside, around the keyboard. otherwise, you don't even see it most of the time
Posted on Reply
#4
lemonadesoda
I think its fine just on the back of the case. I wouldnt want all the visual noise distracting me while I work. I think it would look pretty naff on the inside.

While I wouldnt want a "designer" coloured case that looks like a british airways tailfin from the 90's, I think it would be great for the kids, or when hotdesking... just for ID purposes.
Posted on Reply
#5
FreedomEclipse
~Technological Technocrat~
“Dell continually innovates through offering unique ways for people to pursue their passions and express their individual style,”
Shame they havent updated their overall 'generic' platform. its like all the manufacturers are dumping all their T8xxx & T9xxx cpu's on them - same with the gpu department - a mid-range XPS 1530 sports a 8600m GT - why cant they roll with the times & update to a 9600m GT??

even if you pay top dollar for one of their top spec laptops you still get the same choices for CPU's no P7350's or P8400's etc etc. forget what the laptop looks like on the outside - its no good looking good if it hasnt got balls.

when all other retailers have kitted their laptops with Pxxx cpu's & Nvidia 9600m GT's theres very little reason to buy from Dell as your the same price for one of Dells laptops - you can get a more upto date one.

Dell are losing focus of the REAL issue - keeping their kit upto date.
Posted on Reply
#6
Selene
I love the looks of the 2nd one, im a big reptile person, but the croc looks alittle to much like an alligator.
Posted on Reply
#7
lemonadesoda
by: Selene
I love the looks of the 2nd one, im a big reptile person, but the croc looks alittle to much like an alligator.
Well spotted! That's an alligator, not an african croc!
Posted on Reply
#8
Triprift
by: a111087
it would be much better if art work goes not just on the back of LCD but also inside, around the keyboard. otherwise, you don't even see it most of the time
Exactly sure they look nice and all pretty but at the end of the day its just another lappy.
Posted on Reply
#9
panchoman
Sold my stars!
ehhh the artwork is good and all but i think i'd rather go for a simple one just so that i don't get bored and sick of one design.
Posted on Reply
#10
FreedomEclipse
~Technological Technocrat~
by: panchoman
ehhh the artwork is good and all but i think i'd rather go for a simple one just so that i don't get bored and sick of one design.
you could do your own paint job once the laptops arrived anyway - just make sure you cover up all the vents & gaps properly so u dont void your warranty (does spray painting your laptop void warranty even though its done by a professional????)
Posted on Reply
#11
ktr
Can you make the Dell logo on the paint job any bigger? Cover the art why dont you.
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