Thursday, December 18th 2008

Apple Announces Its Last Year at Macworld

Apple announced that this year is the last year the company will exhibit at Macworld Expo. Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will deliver the opening keynote for this year’s Macworld Conference & Expo, and it will be Apple’s last keynote at the show. The keynote address will be held at Moscone West on Tuesday, January 6, 2009 at 9:00 a.m. Macworld will be held at San Francisco’s Moscone Center January 5-9, 2009.

Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.

Apple has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.Source: Apple
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12 Comments on Apple Announces Its Last Year at Macworld

#1
btarunr
Editor & Senior Moderator
Many Thanks to Solaris17 for sending this in.
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#2
Solaris17
Creator Solaris Utility DVD
I personally dont buy macs but it seems a little odd to loose it. it would be like CES not existing anymore....
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#3
King Wookie
I do use macs and after some good years they seem to wondering off track again.

There's this, and their lack of anything new on the budget side.
Aiming purely at the premier side, so to say, right now is short sighted methinks.
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#4
KBD
by: King Wookie
I do use macs and after some good years they seem to wondering off track again.

There's this, and their lack of anything new on the budget side.
Aiming purely at the premier side, so to say, right now is short sighted methinks.
thats their strategy i suppose, though they did relase cheaper iphones sometime ago.
Posted on Reply
#5
lemonadesoda
Anyone know how the Apple stores work? (The apple store in a store concept, where there is a set number of m² set aside for apple products and they have the products set up with lots of walkabout space?)

What's the business model?
Posted on Reply
#6
Solaris17
Creator Solaris Utility DVD
well at work we have an apple store in our store...im not sure exactly what your asking..but basically we hire people spacifically trained in macs...or train someone...and they sell mac products like its its own dept...then when they buy something apple credits the store
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#7
lemonadesoda
That's the question really.

What does the contract situation look like?

1./ Does Apple pay any rent
2./ Or provide training
3./ Or require apple certified employees only wearing apple approved clothing only
4./ Restrictions on that person doing anything else in the store
5./ Or provide equipment and furniture and marketing bumpf
6./ Is there a bigger margin, to cover the extra m² of rentable space
7./ Are you contractually obliged to sell apple equipment in an "official space"
8./ And minimum spec/sizes etc.

Just trying to get under the business model: rent, license, franchise, commission, etc.
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#8
Grimskull
so what they gonna call it now? world?
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#9
timta2
Many of you might not know that at one time (before the Internet was in widespread use) one of the main source of Macintosh news and information was Macworld. There were a few competing publications but Macworld was king. Macworld used a lot of their power to influence other companies (like Apple) and many companies basically kissed ass to stay on good terms with Macworld.

So guess what happened? Yes, the Internet took over as the king of news and information. This is why you see so many magazines and newspapers in financial trouble these days. How many of you TPU users pick up a PC magazine and flip through the pages only to find that it is all old news to you? This is how I feel every time I pick up a copy of Macworld. The magazine has considerably less content than it once had and the magazine is about half as thick as it used to be.

So now Apple and many companies do not really give a crap about Macworld and it has been going downhill for years. Why pay a bunch of money and be bossed around by IDG to attend their trade show that doesn't have the following that it used to? Apple gets plenty of press and attention now without the help of Macworld. Financially I'm sure it doesn't make sense any more. This doesn't mean Apple is going downhill as some of you seem to think, just that times are changing.
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#10
surfsk8snow.jah
Ok so I'm not incredibly familiar with the way this all works, but I saw the headline and thought *duh* how does that work? Apple doesn't show at Macworld Expo?? How would macworld exist without Apple? Seems a bit off to me.
Posted on Reply
#11
Solaris17
Creator Solaris Utility DVD
That's the question really.

What does the contract situation look like?

1./ Does Apple pay any rent
no it is a one time payment for a spacific amount of time which can be renewed upon its experation
2./ Or provide training
no they give us a guide and a list of certain requirments most of which are basic
3./ Or require apple certified employees only wearing apple approved clothing only
no it is in a BB store a BB uniform must be worn
4./ Restrictions on that person doing anything else in the store
they are basically BB employees with just an extra skill they have no restrictions if they know how to run a reigister they will work front end if need be. if they know something about cameras and DI needs help they cover DI
5./ Or provide equipment and furniture and marketing bumpf
they provide the display yes
6./ Is there a bigger margin, to cover the extra m² of rentable space
no apple pays us for the sapce via a contract along woth this space contract every time we sell an apple system we (the store) receives a credit of $x% of the sale
7./ Are you contractually obliged to sell apple equipment in an "official space"
yes they pay for the display and a set amount of space while apple products can sometimes be spread out throughout the store such as software apple gives us a list of spacific things that MUST be in that area
8./ And minimum spec/sizes etc.
yes the size must remain consistant their is no max alloted size however the section cannot go under a certain amount of space..they dont care if we do the minimum as anything else is technically free marketing

Just trying to get under the business model: rent, license, franchise, commission, etc
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