Friday, December 19th 2008

Valve Inflicts European Gamers with $1 = €1 Equation

At the time of preparing this report, US $1.42 makes a Euro. Here's what Valve seems to be pricing its games and those of its affiliates on the Steam platform as: $1 = €1, ignoring exchange rates, meaning that if a product costs say $20 on Steam, you will be charged €20 (approximately $27.86), if you are buying from the EU. Several game titles have been priced in this fashion. Call of Duty 4, priced at US $49.99 ($59.4 after applicable taxes) is tagged at €49,99 ($70 before applicable taxes).

In reaction to this, disgruntled European gamers have started protesting this move by Valve on online forums, an example of which can be found on Valve's own Steam Users' Forums. Also found on the same board is a user group named 1€ ≠ 1$. Certain groups have even started reporting this to the European Commission Consumer Cell. The gamers allege that they have been given a largely unfair pricing scheme with products on the Steam platform, that violates trade laws. The Steam platform serves gamers from around the world with a common platform to purchase games, and coordinates multiplayer gaming and updates. An unhappy consumer base from one of the largest markets in the world could certainly impact on its revenues.Source: Tweakers.net
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196 Comments on Valve Inflicts European Gamers with $1 = €1 Equation

#1
hrvoje
Very nice X-mas present.
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#2
tigger
I'm the only one
If that applys to the uk,i will still use my steam account,but theres no way i will be buying anything else off steam.

Its gonna spell the end for steam in europe.
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#3
wiak
by: tigger
If that applys to the uk,i will still use my steam account,but theres no way i will be buying anything else off steam.
UK and US got diffrent prices vs EU, last time i checked UK was part of EU :confused:
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#4
Gam'ster
by: tigger
If that applys to the uk,i will still use my steam account,but theres no way i will be buying anything else off steam.

Its gonna spell the end for steam in europe.
+1, it seems games are now breaking away from their US prices as hardware does in the euro zone.
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#6
tostator
That equation is usual here, in Spain even with hardware...
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#7
ShadowFold
Man I feel bad for my European brothas :( I hope they change this! Everyone should stop buying games off of steam(unless its Half-Life 3, sorry I gotta have my HL fix lol) until they fix this BS.
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#8
Aeon19
Steam...sincerely... f*ck you ! :)
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#9

by: tostator
That equation is usual here, in Spain even with hardware...
Same here with hardware in Lithuania.. always used to be that way.. :ohwell:
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#10
csendesmark
I am a steam funboy, but time to try Games for Windows - Live :D
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#11
TheMailMan78
Big Member
This doesn't make any sense. I love Steam and I'm an American capitalist pig but this just seems like a bad business move. Especially from a company thats know to make good ones. Valve has always had a deep love for the players. I really wonder what the logic behind this is.

btarunr if you can please keep us up to date on this? I'm betting there is more to this than just greed on Valves part. Maybe some sort of new trade tax or something.
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#12
btarunr
Editor & Senior Moderator
by: TheMailMan78
if you can please keep us up to date on this?
Will do.
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#13
mdm-adph
Does it cost more for Steam to operate in Europe? If so, raised prices may be justified for European customers, though the way they're doing it seems to be shoddy.
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#14
rpsgc
by: mdm-adph
Does it cost more for Steam to operate in Europe? If so, raised prices may be justified for European customers, though the way they're doing it seems to be shoddy.
Why the hell should it cost more? It's fucking digital distribution ffs. We already pay VAT now this bullshit? Screw you Valve, go fucking burn in Hades.
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#15
Swansen
Well, i guess my question is how much are games normally in Europe? like are games for the PS3 and 360, 60 euros or are they less? If they are, then this pricing scheme makes sense to me, or, possibly all the money made in Europe stays in Europe ??
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#16
rpsgc
For all I care games here could cost 100 €. That still doesn't make it right. $1 is not 1€


I buy all my games from the UK anyways, stupidly cheap :pimp:
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#17
erocker
by: mdm-adph
Does it cost more for Steam to operate in Europe? If so, raised prices may be justified for European customers, though the way they're doing it seems to be shoddy.
I would guess most deffinitely! High taxes.
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#18
rpsgc
by: erocker
I would guess most deffinitely! High taxes.
Oh really? So why do we have to pay VAT on top of the game's price? Double VAT eh?:rolleyes:
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#19
erocker
by: rpsgc
Oh really? So why do we have to pay VAT on top of the game's price? Double VAT eh?:rolleyes:
I'm not talking about the consumer. I'm talking about the taxes that a company has to pay. They aren't going to just pay the government and lose money, they are going to charge the people that live in this high tax bracket to offset their costs. Blame your government for their ridiculously high taxes. It helps no one.
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#20
kid41212003
It's because the lowest wage for US is 8$ per hour, and in EU, it's still 8EU, but then EU dollar is > US dollar.

I'm not sure, just joking around....
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#21
TheMailMan78
Big Member
I'm willing to bet this has something to do with European taxes. Erocker is right. Valve isn't going to take the hit for the government. Its going to pass it on to the people who voted for them. Its the same all over the world.

Now could one of you guys from across the pond tell me what you pay for an Xbox360 or PS3 game? In the U.S. we average 59.99 for a console game. If you pay the same but in Euros then I know EXACTLY what happened with Valve.

The thing is console games in the U.S. were an average of 49.99 for about 10 years. Then with this "Next-gen" came out they went up 10 bucks. To me it made no sense for such a huge jack in price. Sure maybe 2 or 3 bucks for inflation but not 10.

However if you guys in Europe pay 59.99 Euros and we pay 59.99 dollars then we both are getting screwed because the manufactures are playing "fair" with the consumer. Basically we both are paying more than what the game is "worth" so that the console makers are not playing favorites with a country by keeping the prices the "same". If any of you guys know marketing or have been involved with it you know exactly what's going on.

This is assuming you pay the same sticker price only in Euros. The difference with Valve is they don't care. They set thier games at one cost and pass any duties/taxes on to the customer. They seem like the bad guys doing this but they are really just being true to the customer. This is something I can respect but its HORRIBLE marketing.

Again I dont know what prices you guys pay but if you pay the same sticker than what I said I bet holds true.
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#22
Haytch
I cant believe i actually installed Steam once upon a time.
Death to Steam, and any company willing to join forces with them.

The fact that these prices might prove to be better for the rest of us, it still doesnt erase the fact that its going thru Steam.
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#23
Swansen
by: erocker
I'm not talking about the consumer. I'm talking about the taxes that a company has to pay. They aren't going to just pay the government and lose money, they are going to charge the people that live in this high tax bracket to offset their costs. Blame your government for their ridiculously high taxes. It helps no one.
I can see that, that makes sense to me.

by: TheMailMan78
Now could one of you guys from across the pond tell me what you pay for an Xbox360 or PS3 game? In the U.S. we average 59.99 for a console game. If you pay the same but in Euros then I know EXACTLY what happened with Valve. Sure maybe 2 or 3 bucks for inflation but not 10.

This is assuming you pay the same sticker price only in Euros. The difference with Valve is they don't care. They set thier games at one cost and pass any duties/taxes on to the customer. They seem like the bad guys doing this but they are really just being true to the customer. This is something I can respect but its HORRIBLE marketing.
Yeah, i'm still wondering about this also, and yes, i was going to say the 1=1 thing is a horrid way of putting it, if they left that out, i don't think there would have been such a big of fuss.
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#24
DonInKansas
Steam is bogus. Anyone charging the same amount of money for a download as I can go to a store and pick up a hard copy of the game for is ripping off the consumer.

It's just licensed piracy IMO.
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#25
Pixelated
It seems even Valve is not immune to the overwhelming greed that is consuming this industry. Another example is Epic Games talking about how to make the game experience less enjoyable for those who buy used games unless they get ANOTHER cut off the top (Does Ford or Toyota get a cut of the sales when you sell your car?) :confused: . EA and Ubisoft effectively doing the same with PC games infected with InSecuROM and limited installations :mad:.

Valve will probably resolve this issue by adjusting the exchange rate on Steam purchased games but it's still sad that it takes 60+ pages on their forum with threats of being reported to the EU commission to make them act. It just feels like they were going to continue gouging EU gamers until someone finally caught on. Very sad and says a lot of the industry in my opinion. :mad:
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