Friday, January 30th 2009

Razer and Raptr Join Forces

Razer, the world’s leading manufacturer of high-end precision gaming and lifestyle peripherals, today announced a new partnership with Raptr, the first social platform that allows users to know, in real-time, what games they and their friends are playing across multiple platforms. When combined with Razer’s precision keyboards and mice, the joint offering provides Razer’s millions of customers the opportunity to seamlessly join Raptr’s community and build friendships, compete and connect while gaming.

The partnership will also enable Razer to communicate directly with its fan base and better understand their gaming habits with Raptr’s innovative unique social network integrations. Razer will be able to reach their fans wherever they are and forge a deeper user connection. With Raptr, users can also automatically broadcast this information via the Internet’s most popular social media sites such as Facebook and Twitter, thus extending users’ ability to reach their friends.

In addition, Raptr and Razer plan to hold contests that give Raptr users the chance to show off their gaming skills and win special Razer gear. Raptr will be bundled with three of Razer’s most popular products: the Razer DeathAdder mouse, the Razer Lachesis mouse, and the Razer Lycosa keyboard, with more products to be added over the coming months.

“Razer’s products have traditionally been created and marketed for hardcore gamers and with this new partnership, Raptr is providing us with the best way to build a deeper connection with our existing gamers as well as reach new gamers in a consumer-friendly and innovative way,” said Razer president Robert “Razerguy” Krakoff. “We feel incredible synergy with Raptr, specifically in our goal to continuously engage new gamers and introduce them to the very best gaming
products and services available.”

“With this partnership both companies are embarking on an exciting new growth opportunity. Bymaking Raptr accessible through Razer’s products we’re able to reach additional gamers who may not yet be members of Raptr,” said Dennis Fong, CEO of Raptr.Source: Razer
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5 Comments on Razer and Raptr Join Forces

#2
Castiel
I just registered with Raptr, anyone else?
Posted on Reply
#4
Castiel
by: Charper2013
I see no point to this..
Well it is like Xfire, except they added consoles.
Posted on Reply
#5
Haytch
Mambo FTW!

Ohh look, im over here now!
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