Wednesday, February 18th 2009

New Thermaltake Division, LUXA2, Brings About New HTPC Chassis' and More.

Thermaltake officially announced a new division of its company today called LUXA2. Along with this new brand, comes a new website featuring 6 new, previously unannounced HTPC enclosures, 4 laptop coolers, a laptop lift and a mobile holder. As can be seen by the plush website and the design of the new products, Thermaltake is no longer catering for just the enthusiast, they now want to get a piece of the "rapid growing luxury consumer market". You can find the new LUXA2 website here, the official Press Release from Thermaltake follows.



Thermaltake Announce New Brand, "LUXA2", Stepping into New Luxury Industries

Thermaltake, the leader in PC DIY market, has expended its illustrious trendsetting characteristic and industrial design expertise in the gaming and enthusiast market into the rapid growing luxury consumer market with the creation of LUXA2 division.

LUXA2, a Division of Thermaltake, was created in 2009, with characteristics of simplicity, luxury, and unique lifestyle. The core design theory of LUXA2 start from simple shapes blending with luxury elements, which create the unique lifestyle for different segments within the society such as Creative Pro, Mobile Blogger, Leisure Seeker, Hip Newbie and Entertainment junkie.

LUXA2 represent an emerging trend of "individuality" in the world; people are not only in need of functions, but also aesthetic appeal. This is what LUXA2 has achieved. Exquisite craftsmanship with aesthetic and elegant design style is a promise and a commitment from LUXA2. Thus, the Simplicity, Luxury, Lifestyle of LUXA2 creates a Uniquely You.

With Thermaltake's consumer insight and LUXA2's inimitableness, target users will be able to have a simple, luxury lifestyle anywhere they go; a " Uniquely You" experience made possible with Thermaltake and LUXA2.

Brand Identity:
  • Brand Name: LUXA2
  • Pronunciation: [ lu – sa – tu ]
  • Domain: LUXA2.com
  • Trade Mark:
Source: Thermaltake
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1 Comment on New Thermaltake Division, LUXA2, Brings About New HTPC Chassis' and More.

#1
crazy pyro
Just a point but to me that reads luxl2, seems silly to make a logo different to your name (that A is in fact capital lambda). I know it looks correct to a lot of people (aka the target consumer) but it's still not.
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