Thursday, June 11th 2009

German Reseller Stakes Claim to Several Brand Names, Targets Competitors

In EU, a land that worships fair market practices, that recently booked two of the biggest names in the IT industry (Intel, Microsoft) for anti-competitive market malpractices, and penalized them for billions of Dollars, one would expect high standards of business practices. Apparently one has to peel the onion to find it's not all that fresh inside. Aquatuning, a German reseller has found an interesting way of locking its competitors out, of pretty much everything it does. The store deals in high-performance PC component cooling products, such as water-cooling components. In order to make sure nobody else in the country sells what it does, the company is registering the brands its sells, under its own name.

For example, the store sells DangerDen products. DangerDen is an American company, which has its brand name and company logo (trademark) registered in the US (which apparently must be respected in all countries where it sells its merchandise). Aquatuning "registered" the name in Germany, and stakes claim to it. This prohibits other resellers to source the product. This, because it fears another company would do the same to it. It doesn't stop here. The retailer already sent a cease-and-desist letter to a competitor.

The original owners of the brands, such as Bitspower, Danger Den, Koolance, Swiftech, Thermochill, XSPC, etc., are being served with different stories on why their brand names were re-registered outside US, without permission, a known reason being the one earlier mentioned. The move prevents other retailers from selling the same products, stifling competition. Aquatuning could hold the power to dictate prices in Germany, unless action is taken by the trademark holders, or the law of the land.Source: HardOCP
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28 Comments on German Reseller Stakes Claim to Several Brand Names, Targets Competitors

#2
MRCL
This is interesting. Especially since Aquatuning is my main source of water gear. Might explain why they have so much stuff, while other stores have very few water accessoirs.
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#3
NastyHabits
Never underestimate the power of Greed. This is heinous. The various companies will have to waste money in lawsuits, driving prices higher. Unless someone in the German justice system gets some b@lls.

I will NOT buy their products. (Even if they are incredibly cool looking and well made.)
Posted on Reply
#4
MRCL
by: NastyHabits
Never underestimate the power of Greed. This is heinous. The various companies will have to waste money in lawsuits, driving prices higher. Unless someone in the German justice system gets some b@lls.

I will NOT buy their products. (Even if they are incredibly cool looking and well made.)
They don't make the products. They sell them and claim that the rights on the product belong to them.
They still sell genuine stuff.
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#5
h3llb3nd4
by: MRCL
They don't make the products. They sell them and claim that the rights on the product belong to them.
They still sell genuine stuff.
But this is utter BS!
there wont be any competitors left!!
Posted on Reply
#6
Kitkat
can u imagine antitrust on an everyday social level, id be buried in so many suits id have to shoot myself, each member of my legal team would have a team that was prolly sueing them AND protecting them all at once. All this antitrust stuff does my head in seriously.
Acual Photo --> :banghead:
Posted on Reply
#7
MRCL
by: h3llb3nd4
But this is utter BS!
there wont be any competitors left!!
Its a shame really. I found that shop to be perfect for my needs. Almost the only source I have and now that. Great. I'm disappointed.

Edit: Apparently the only source now:mad: All the other shops either only have Reserators, or too few products to choose from.
Posted on Reply
#8
h3llb3nd4
by: MRCL
Its a shame really. I found that shop to be perfect for my needs. Almost the only source I have and now that. Great. I'm disappointed.

Edit: Apparently the only source now:mad: All the other shops either only have Reserators, or too few products to choose from.
I want a shop perfect for my Wants:D
Posted on Reply
#9
MRCL
by: h3llb3nd4
I want a shop perfect for my Wants:D
Seriously they have everything I'm looking for. Big variety, fast shipping, good prices. Even have some modding gear that nobody else have. I am so :banghead: I want to :nutkick: them so they are like :eek: and :cry: and then I'm like :slap: so they will stop:mad:

Thing is I need gear now, and where else am I gonna get it?
Posted on Reply
#10

Good for the Goose

For all of those who said that the E.U. was just going for a money grab by suing Intel and M.S., we will now get to see if you were right.

This is a deliberate attempt to control supply and therefore prices. The same courts that came down on Intel/M.S., should now apply the same yard stick to this company.

On the other hand, it is nice to see that all out greed it not just a North American trait. The day I read a headline that states "Company finds loophole in law, reports it to Feds so that it can be closed and fair competition can continue", I'll know for sure that hell really is frozen over.
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#11
h3llb3nd4
by: MRCL
Seriously they have everything I'm looking for. Big variety, fast shipping, good prices. Even have some modding gear that nobody else have. I am so :banghead: I want to :nutkick: them so they are like :eek: and :cry: and then I'm like :slap: so they will stop:mad:

Thing is I need gear now, and where else am I gonna get it?
Save and Start your own importing business:Dj/k
Posted on Reply
#12
newtekie1
Semi-Retired Folder
by: btarunr
a land that worships fair market practices
And by "worships fair market practices" of course you mean holds certain companies to a different/more strict set of rules than others, the definition of unfair...:laugh:
Posted on Reply
#13
btarunr
Editor & Senior Moderator
by: newtekie1
And by "worships fair market practices" of course you mean holds certain companies to a different/more strict set of rules than others, the definition of unfair...:laugh:
That's the message that went out with the Intel/MS cases, now you know who's their deity. The same we all worship. Money.
Posted on Reply
#14
XooM
commas, are fun, ;)
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#15
newtekie1
Semi-Retired Folder
Yep, the all mighty dollar.

And just for the record, I'm not saying I think Microsoft and Intel were in the right with their business practices, that isn't an issue here. What I'm saying is that if rules and regulations are going to be applied to Microsoft and Intel, they need to apply to everyone.

If Microsoft isn't allowed to bundle their media player software with their OS, then Apple shouldn't be able to either, the whole iLife suite shouldn't be allowed to be bundled with OSX.

If Intel isn't allowed to make exclusivity deals, then AMD shouldn't either, and you better believe AMD made exlcusivity deals, or at least tried to.
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#16
WarEagleAU
Bird of Prey
They need a good kick in the nuts, this is ridiculous. You cannot register another patent on the same product when one already exists. Where is the EU to get billions out of this company?
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#17
pentastar111
It never stops does it? It is nice to see that greed isn't just an American sickness. Well thats humans for ya..:wtf:.. Civilization has been around for a while now. What? 10 or 12 thousand years? From the neanderthals, to the Romans, to the present day, nothing has changed. We are a lost and sickened cause..:shadedshu.. Hypothetically, if it came down to Aliens or the Cylons trying to exterminate us, I would turncoat against my species and help them kill us off. :toast:
Posted on Reply
#18
MRCL
by: pentastar111
It never stops does it? It is nice to see that greed isn't just an American sickness. Well thats humans for ya..:wtf:.. Civilization has been around for a while now. What? 10 or 12 thousand years? From the neanderthals, to the Romans, to the present day, nothing has changed. We are a lost and sickened cause..:shadedshu.. Hypothetically, if it came down to Aliens or the Cylons trying to exterminate us, I would turncoat against my species and help them kill us off. :toast:
Just getting rid of all the stupid people would be enough. There would only be a couple of thousand humans left, but its a better world then.
Posted on Reply
#19
lemonadesoda
Perhaps Aquatuning will also register "Czechoslovakia" as a trademark too! I think the Germans tried that in October 1938. They succeeded for about 7 years before Europe was liberated from the Third Reich by the Allied Forces.

"All your products belong to us", salutes the CEO of Aquatuning.

PS. There are NOT 3 CEOs!
Posted on Reply
#20
Yukikaze
by: pentastar111
It never stops does it? It is nice to see that greed isn't just an American sickness. Well thats humans for ya..:wtf:.. Civilization has been around for a while now. What? 10 or 12 thousand years? From the neanderthals, to the Romans, to the present day, nothing has changed. We are a lost and sickened cause..:shadedshu.. Hypothetically, if it came down to Aliens or the Cylons trying to exterminate us, I would turncoat against my species and help them kill us off. :toast:
We ARE half-Cylon. Guess we need aliens then... :D
Posted on Reply
#21
Alphacool
Alphacool Representative
Hi @ all:

i am from Alphacool, i just wanted to say, that Alphacool and Aquatuning are 2 different and independet companies. There are no joint possession and no collective leadership. Mr Rudnicki is by Aquatuning since he has left the company in the mid of 2006.

We distance our self from this affair.

Greetings
Posted on Reply
#22
HTC
Someone please correct me if i'm wrong but ... isn't the manufacturer the one that can choose to give exclusivity, by signing a contract (or something along those lines) with one store, chain of stores or whatever?

Imagine: what if i were to re-register Coca-Cola here in Portugal so that only i could sell it?

To me, this is totally idiotic and should not be allowed. Why don't the competition (other stores) gang up and sue Aquatuning for malpractices? I mean: isn't this against the law, in Germany?
Posted on Reply
#23
MRCL
by: HTC
Someone please correct me if i'm wrong but ... isn't the manufacturer the one that can choose to give exclusivity, by signing a contract (or something along those lines) with one store, chain of stores or whatever?

Imagine: what if i were to re-register Coca-Cola here in Portugal so that only i could sell it?

To me, this is totally idiotic and should not be allowed. Why don't the competition (other stores) gang up and sue Aquatuning for malpractices? I mean: isn't this against the law, in Germany?
Aquatuning has subsidiaries in Germany, Switzerland, Austria, Netherlands, Russia and UK.
As for Switzerland, they really are the store with the most variety of parts.
SO if they really operate illegaly, they do it big style in six countries, and just one of them noticed by now?
Posted on Reply
#24
hat
Maximum Overclocker
I hope someone destroys all the Aquatuning stores.

nah... f that, that's unfair. rather, I hope someone destroys all the people involved in this here scheme.
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#25
MRCL
Well their vicious plan works. I feel bad ordering from them, but I have no choice.
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