I don't mind some DRM, but I refuse to buy any Securom titles. It just takes it too far. I was OK with having to put the CD in, I was ok with having your key verified when you play online (and only when you play online), but when you treat me, the paying customer, like a criminal by limiting my number of installs, and making me call a toll line to beg for a new key or activation code, but not guarantying that I actually get it, i draw the line. This is just too restrictive and invasive. EA will not be getting my money for any titles that have this scheme.
There is just no excuse for all of this. They say copy protection is put into place to prevent piracy, yet, what exactly are they preventing? Nothing. Both this and Spore were both available online before they were even officially released, sans DRM mind you. The only thing this accomplishes is the burdening of their honest, paying customers by making them jump thru unnecessary hoops and treating them like a criminal. None of these titles will ever be on my system. As long as EA keeps this up, they have lost a customer in me.
The only thing copy protection accomplishes is annoying paying customers, and driving up development costs (and therefore retail prices) thru licensing fees.