I can't be bothered to care, and there's one simple reason.
Next Nintendo console comes out Holiday season 2012. Next Microsoft console comes out in 2013 at earliest. Sony has no plans to release a new console yet.
As bad as it is to say, the consoles need to have dx11 support before we'll see it embraced on the PC side. That, combined with the already very powerful card (for my resolution) I've got, has made it difficult to justify a card this generation.
All of this said, by the next generation I will be looking at a new card. PCI-e version 3 will be the standard, and I've got plenty of lanes to populate. One of the only benefits to the 2011 socket.