As a i7 6700K user who bought mine for $239, I hope Ryzen 3 cannibalizes their i3 sales too lmao, they can't stop that production then can they?
Honestly, quad cores should be the new entry level where Pentiums are quads i3's are quads with HT, i5's are Hexa-Cores with NO HT, and i7's being...
MSI has had large coolers for awhile, like last year's maxwell cards as well as their AMD R9 390 series cards which had a similarly huge heat-sink like this one that took about 2.5 slots.