Outside of a few rare things, ram frequency is a joke, yes. You want to buy ddr3 1600-1866 CL9 1.5v and call it a day. Outside of rare applications like winzip above, iGPU, and multi-gpu setups, anything faster than that will only show gains in benchmarking and is not worth the extra few dollars.
Sasqui did a great job of cherry picking a result though.
Here is single GPU statements from that article:
When using our HD6950 however there seems to be little difference between memory settings with no trend.
Dirt 3 seems to prefer setups with a lower CL – MHz does not seem to have any effect.
Single GPU frame rates for Bioshock has no direct effect for memory changes with less than 2% covering our range of tests.
Again, we see no obvious trend in average frame rates for a discrete GPU.
Frame rates for Sleeping Dogs vary between 49.3 FPS and 49.6 FPS, showing no distinct improvement for certain memory timings.
Also, that testing was done at a VERY low resolution which puts more stress on the CPU which will exacerbate the results. things will likely change at 1920x1080 res where it is more GPU bound than CPU showing even less difference.