HellasVagabond
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- Jan 19, 2007
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| System Name | SECONDARY RIG / PRIMARY RIG / THIRD RIG |
|---|---|
| Processor | i920@3.6GHz / i920@4GHz / AMD Phenom II 955 |
| Motherboard | Gigabyte EX58-UD4P / Gigabyte EX58-UD7 / ASRock 890GX3 |
| Cooling | CoolIT Domino ALC / Thermalright Silver Arrow / Thermalright VenomousX |
| Memory | 12GB DDR3 @ 1800MHZ / 6GB DDR3 @ 2250MHZ / 4GB DDR3 @ 1600MHZ |
| Video Card(s) | XFX ATI RADEON 5970 / GAINWARD NVIDIA GTX 580 / 2xGEFORCE GTX295 |
| Storage | 1550GB / 6TB SAS - SSD / 160GB SSD |
| Display(s) | NEC 26WUXi2 / NEC 3090WQXi / SONY 55A2000 (1080P 55inch) |
| Case | COOLER MASTER HAF 932 / COOLER MASTER ATCS 840 / ANTEC DARKFLEET DF85 |
| Audio Device(s) | Soundblaster X-Fi Xtreme Music / SoundBlaster X-Fi Fatal1ty Pro / Realtek Onboard |
| Power Supply | CWT 1200W / Enermax Revolution 85+ 1250W / Ikonik Vulcan 1200W |
| Software | Windows 7 x64 / Windows 7 x64 / Windows 7 x64 |
NEW YORK - July 25, 2007 - Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising, and Electronic Arts Inc. (EA) today announced the incorporation of five premier titles from EA. All the titles will be live in the Massive Network this year. The EA titles joining the Massive Network include the year's most anticipated new releases and perennial best-sellers in their respective categories:
•"Madden NFL 08" (Xbox 360 and PC)
•"NASCAR 08" (Xbox 360)
•"NHL 08" (Xbox 360)
•"Tiger Woods PGA TOUR 08" (Xbox 360 and PC)
•"SKATE" (Xbox 360)
"SKATE" is EA's highly anticipated entrant in the skateboarding genre and is set in urban environments, well suited for integrating real-world brands. EA's titles deliver incredibly realistic gaming experiences, in which advertising fits naturally as part of the gameplay experience.
Shelby Cox, EA's senior director of in-game advertising, said, "EA is committed to providing both great entertainment experiences for gamers and effective advertising solutions for brands and marketers. Massive has proven its ability to deliver relevant ads in a seamless, nondisruptive way that enhances the realism of the game environment. We look forward to building on the strong progress we've made to date." The addition of EA's leading franchises will greatly increase the range of dynamic in-game ad opportunities available to marketers looking to reach and engage the gaming audience. "The addition of these top EA titles to Massive's growing network provides the means to reach consumers with contextual brand messages across a variety of popular sports titles that were previously unavailable for dynamic ad insertion. This is a huge win for brand marketers," said Brian Bos, vice president, convergence director at Mindshare - Team Detroit. Massive's dynamic advertising platform allows for in-game ad elements to be updated and changed in real time, keeping ads fresh and relevant for gamers. EA's development teams work closely with Massive to ensure that advertising is placed in areas that fit within the game environment. "We're thrilled to be EA's trusted partner for dynamic in-game advertising for these products," said Cory Van Arsdale, CEO of Massive. "The addition of EA's leading titles to our network represents a tremendous opportunity for brands targeting the youth demographic and sends a clear message that in-game advertising has arrived as a compelling medium for marketers."
Last week Microsoft's XBOX 360 chief Peter Moore left to become head of EA Sports. Moore's replacement at Microsoft is Dan Mattrick a former EA executive who has been a high-level adviser for months. That was the beginning of what was believed to be an alliance between Microsoft and Electronic Arts.
View at TechPowerUp Main Site
•"Madden NFL 08" (Xbox 360 and PC)
•"NASCAR 08" (Xbox 360)
•"NHL 08" (Xbox 360)
•"Tiger Woods PGA TOUR 08" (Xbox 360 and PC)
•"SKATE" (Xbox 360)
"SKATE" is EA's highly anticipated entrant in the skateboarding genre and is set in urban environments, well suited for integrating real-world brands. EA's titles deliver incredibly realistic gaming experiences, in which advertising fits naturally as part of the gameplay experience.
Shelby Cox, EA's senior director of in-game advertising, said, "EA is committed to providing both great entertainment experiences for gamers and effective advertising solutions for brands and marketers. Massive has proven its ability to deliver relevant ads in a seamless, nondisruptive way that enhances the realism of the game environment. We look forward to building on the strong progress we've made to date." The addition of EA's leading franchises will greatly increase the range of dynamic in-game ad opportunities available to marketers looking to reach and engage the gaming audience. "The addition of these top EA titles to Massive's growing network provides the means to reach consumers with contextual brand messages across a variety of popular sports titles that were previously unavailable for dynamic ad insertion. This is a huge win for brand marketers," said Brian Bos, vice president, convergence director at Mindshare - Team Detroit. Massive's dynamic advertising platform allows for in-game ad elements to be updated and changed in real time, keeping ads fresh and relevant for gamers. EA's development teams work closely with Massive to ensure that advertising is placed in areas that fit within the game environment. "We're thrilled to be EA's trusted partner for dynamic in-game advertising for these products," said Cory Van Arsdale, CEO of Massive. "The addition of EA's leading titles to our network represents a tremendous opportunity for brands targeting the youth demographic and sends a clear message that in-game advertising has arrived as a compelling medium for marketers."
Last week Microsoft's XBOX 360 chief Peter Moore left to become head of EA Sports. Moore's replacement at Microsoft is Dan Mattrick a former EA executive who has been a high-level adviser for months. That was the beginning of what was believed to be an alliance between Microsoft and Electronic Arts.
View at TechPowerUp Main Site
