ASUS Readies Evangelion-themed ROG Product Line

btarunr · Jul 21, 2023

ASUS is readying a wider range of Evangelion-themed ROG product line, building on the collaboration the company built with the popular Japanese action anime in 2022. The 2023 lineup is comprehensive, and includes a special Evangelion edition of the ROG Maximus Z790 Hero motherboard, special edition variants of GeForce RTX 40-series ROG Strix graphics cards (could be anything from the RTX 4070 thru RTX 4090), a special edition ROG Hyperion GR701 case, themed ROG Ryujin II AIO CPU cooler, a themed ROG Thor ATX 3.0 power supply, and lastly, keycap and body panel sets for its various ROG gaming peripherals. ASUS is planning to showcase the 2023 Evangelion lineup at Bilibili World, later this month.

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TechLurker · Jul 21, 2023

I feel there's a missed opportunity to theme this round to AMD, given that the character, Asuka, used Red as her signature color. Their first round was themed towards the titular Evangelion robot, and was Intel and NVIDIA oriented.

eidairaman1 · Jul 21, 2023

AusWolf · Jul 21, 2023

As a European, I'll probably never understand the appeal of themed PC hardware. If you don't just play only one game, or watch only one movie or series, then why not keep a universal look on your gear? - Regardless of the fact that I find most of such specialised gear ugly. Besides, you'd want to keep your stuff longer than the latest anime hype lasts.

sepheronx · Jul 21, 2023

AusWolf said:
As a European, I'll probably never understand the appeal of themed PC hardware. If you don't just play only one game, or watch only one movie or series, then why not keep a universal look on your gear? - Regardless of the fact that I find most of such specialised gear ugly. Besides, you'd want to keep your stuff longer than the latest anime hype lasts.

There is a trend of people putting toys inside their PC's.

Ever since PC really became mainstream, it's a lot of people doing weird and outright stupid things that manufacturers take advantage of. Hence why 99.99999999999% of cases are the same cookie cutter crap.

Back in my days, we just had a tiger on the box, white and red motherboard if lucky, or some big breast chick on my GPU cooler.

sLowEnd · Jul 21, 2023

I guess the previous line of Evangelion-themed products was successful enough for them to make another one.

AusWolf · Jul 21, 2023

sepheronx said:
There is a trend of people putting toys inside their PC's.

Ever since PC really became mainstream, it's a lot of people doing weird and outright stupid things that manufacturers take advantage of. Hence why 99.99999999999% of cases are the same cookie cutter crap.

Back in my days, we just had a tiger on the box, white and red motherboard if lucky, or some big breast chick on my GPU cooler.

Ah, the age of yellow motherboards, blue graphics cards, green RAM sticks and red LAN/Wifi cards in generic white office cases! All customised by "The Witcher" stickers on the side panel and UV lights connected to the PSU using at least 3 adaptors... when you had to take the side panel off and put a soviet-made desk fan next to your PC during a hot summer because your big-ass Zalman cooler zip-tied to your motherboard couldn't breathe otherwise... those were the days! :cool:

ir_cow · Jul 21, 2023

Round two? Maybe it won't be the Green and Purple. I know that is the colors of the mech, but its ugly.

Ferrum Master · Jul 21, 2023

It is beyond fugly...

ZoneDymo · Jul 21, 2023

yo what is up with this awful crunchy jpeg cut paste job.....

Ferrum Master · Jul 21, 2023

ZoneDymo said:
yo what is up with this awful crunchy jpeg cut paste job.....

Prolly from their BIOS team, can see the pattern ? :roll:

ecomorph · Jul 21, 2023

This is the actual color-coding (taken from https://rog.asus.com/microsite/ROGxEVANGELION/)

Kyan · Jul 21, 2023

AusWolf said:
Besides, you'd want to keep your stuff longer than the latest anime hype lasts.

I'm gonna be a bit picky on detail here but this anime is older than me, it as nothing to do with the last hyped anime.
Imo I kinda like theme pc component as long as it's just small touch, color or character that are depicted here and there. All those gear are really heavy on detail, maybe the monitor is ok considering 95% of what you will see is dynamic

VTK85 · Jul 21, 2023

Again with this Evangelion BS

AusWolf · Jul 21, 2023

Kyan said:
I'm gonna be a bit picky on detail here but this anime is older than me, it as nothing to do with the last hyped anime.

Yet, Asus decided to use it now for some reason. They might not do it with the next gen, so this kind of hype is extremely short lived. Not to mention, the resale value must be abysmal, so I can't think of such hardware as anything other than e-waste.

sLowEnd · Jul 21, 2023

AusWolf said:
Yet, Asus decided to use it now for some reason. They might not do it with the next gen, so this kind of hype is extremely short lived. Not to mention, the resale value must be abysmal, so I can't think of such hardware as anything other than e-waste.

It's no more wasteful than typical anime merch. At least this stuff will be functional for a while before it ends up on a display shelf or in the trash.

SOAREVERSOR · Jul 21, 2023

sepheronx said:
There is a trend of people putting toys inside their PC's.

Ever since PC really became mainstream, it's a lot of people doing weird and outright stupid things that manufacturers take advantage of. Hence why 99.99999999999% of cases are the same cookie cutter crap.

Back in my days, we just had a tiger on the box, white and red motherboard if lucky, or some big breast chick on my GPU cooler.

This stuff was even around in the elder days of beige cases where your GPU was so small and simple the cooler was often just a tiny black heatsink or it had a fan on it so small there was no shroud for a sticker. It was just stickers slapped on the case. Plus it was obvious, even in days of yellow mobos and green RAM sticks that PC gamers were... odd. Not only were all the stupid stickers till there so were the LEDs. And if you looked around the room in the picture there was anime, posters of half naked women, guns, and the rooms were a constantly mess wreck.

A gaming PC has also always been a toy.

Marketing departments are just leaning into it now.

AusWolf · Jul 21, 2023

SOAREVERSOR said:
This stuff was even around in the elder days of beige cases where your GPU was so small and simple the cooler was often just a tiny black heatsink or it had a fan on it so small there was no shroud for a sticker. It was just stickers slapped on the case. Plus it was obvious, even in days of yellow mobos and green RAM sticks that PC gamers were... odd. Not only were all the stupid stickers till there so were the LEDs. And if you looked around the room in the picture there was anime, posters of half naked women, guns, and the rooms were a constantly mess wreck.

A gaming PC has also always been a toy.

Marketing departments are just leaning into it now.

Yeah, those were fun times, though I don't mind the modern, black and grey, professional-looking tech, either. Actually, I prefer it to any themed stuff. For example, the AMD reference 6750 XT is probably the best-looking graphics card I've ever owned, imo.

Vya Domus · Jul 21, 2023

Ferrum Master said:
It is beyond fugly...

eidairaman1 said:
Ugly

Weeb stuff you guys wouldn't get it.

SOAREVERSOR · Jul 21, 2023

AusWolf said:
Yeah, those were fun times, though I don't mind the modern, black and grey, professional-looking tech, either. Actually, I prefer it to any themed stuff. For example, the AMD reference 6750 XT is probably the best-looking graphics card I've ever owned, imo.

I don't mind that style either. But there's a reason that stuff is really on the workstation, creator, professional side of things and not the gaming side.

I loved solid ALU cases in black or silver with no windows and that industrial look. But people kept cutting windows in them and adding LEDs so makers followed. A lot of boards looked like neon PCB and slots vomit all the way up till about AM2 and then people realized that everyone wanted black ones and LEDs (thanks ASUS) and so that's everywhere now. My first GPU with an LED was an ASUS 6800 gt. The first RGB RAM I saw was this Corsair DDR1 with LED lights for activity.... now you can't find it with out it (easily).

Like just... no. I'll pay you extra for a black PCB, with black heatsinks, and steel metal where needed. Black memory PCB fine and if you are going to slap a heatsink on it make it a black one and don't add ridges and lights. A case window can be useful for looking at the diganostic LEDs. I don't like EKs consumer products but their pro ones look fine.

But a gaming PC is a toy, PC gamers wanted all this and they got it!

dyonoctis · Jul 21, 2023

eidairaman1 said:
Ugly

Ferrum Master said:
It is beyond fugly...

Those aren't the actual colors, people played with photoshop to unveil details that weren't visible on the trailer picture

AusWolf said:
As a European, I'll probably never understand the appeal of themed PC hardware. If you don't just play only one game, or watch only one movie or series, then why not keep a universal look on your gear? - Regardless of the fact that I find most of such specialised gear ugly. Besides, you'd want to keep your stuff longer than the latest anime hype lasts.

It's really not about current Hype, Evangelion came back on western mainstream streaming platform 4 years ago. The Franchise is just an all-time classic that stood the test of time. It's meant for people who are not so shallow that their interests are purely dictated by "what's hot right now". Drop made Lord of the Ring themed hardware back in February even though there's nothing hot happening about the franchise now. But it doesn't matter because it's "Lord of the ring" It's a big deal, with lifelong fans.

bonehead123 · Jul 21, 2023

eidairaman1 said:
Ugly

I know your from Texas, but where I'm from (east coast), we prefer to call it FUGGALICIOUS, or FUGGILY for short, hehehe

sepheronx said:
There is a trend of people putting toys inside their PC's.

Ever since PC really became mainstream, it's a lot of people doing weird and outright stupid things that manufacturers take advantage of. Hence why 99.99999999999% of cases are the same cookie cutter crap.

Back in my days, we just had a tiger on the box, white and red motherboard if lucky, or some big breast chick on my GPU cooler.

toyz for boyz... or as some folks like to call it: kiddiepron .....

AusWolf said:
Ah, the age of yellow motherboards, blue graphics cards, green RAM sticks and red LAN/Wifi cards in generic white office cases! All customised by "The Witcher" stickers on the side panel and UV lights connected to the PSU using at least 3 adaptors... when you had to take the side panel off and put a soviet-made desk fan next to your PC during a hot summer because your big-ass Zalman cooler zip-tied to your motherboard couldn't breathe otherwise... those were the days!

^^THIS^^

freeagent · Jul 21, 2023

This is the future of Asus?

No thanks.

Who are they targeting with this? I know it cant be my age group.

AusWolf · Jul 21, 2023

dyonoctis said:
It's really not about current Hype, Evangelion came back on western mainstream streaming platform 4 years ago. The Franchise is just an all-time classic that stood the test of time. It's meant for people who are not so shallow that their interests are purely dictated by "what's hot right now". Drop made Lord of the Ring themed hardware back in February even though there's nothing hot happening about the franchise now. But it doesn't matter because it's "Lord of the ring" It's a big deal, with lifelong fans.

See my post above: it's not about lifelong fans, but the fact that Asus decided to jump on the hype train now, and they'll probably get off at the next stop, leaving fans with their custom 4090s when the 5090 and 6090 are already out.

Kyan · Jul 21, 2023

AusWolf said:
See my post above: it's not about lifelong fans, but the fact that Asus decided to jump on the hype train now, and they'll probably get off at the next stop, leaving fans with their custom 4090s when the 5090 and 6090 are already out.

I have no doubt they will be happy having a limited edition of a GPU just to put it in a showcase. Hard anime fan are willing to spend hundreds for figurines that just stay in showcase for years, and they have more than 2 figurines, sometimes 10 times that. It's still not every fan but really, it's just not for us.

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Mouse	Logitech MX Master 2S
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ASUS Readies Evangelion-themed ROG Product Line

btarunr

Editor & Senior Moderator

TechLurker

eidairaman1

The Exiled Airman

AusWolf

sepheronx

sLowEnd

AusWolf

ir_cow

Ferrum Master

ZoneDymo

Ferrum Master

ecomorph

Kyan

VTK85

New Member

AusWolf

sLowEnd

SOAREVERSOR

AusWolf

Vya Domus

SOAREVERSOR

dyonoctis

bonehead123

freeagent

Moderator

AusWolf

Kyan

System Name	HELLSTAR
Processor	AMD RYZEN 9 5950X
Motherboard	ASUS Strix X570-E
Cooling	2x 360 + 280 rads. 3x Gentle Typhoons, 3x Phanteks T30, 2x TT T140 . EK-Quantum Momentum Monoblock.
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