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Don't get me wrong, I'm not saying that leakers have any malicious intentions to spread misinformation. I'm only saying that they're storming the internet with whatever true or false information they can get their hands on to get the views, without any filter. Then, the average reader, having no filter of their own, goes online, reads/watches such stuff, and forms an opinion on something that may not even be real. Absolute waste of time at best, misinformation and false judgement in worst cases.In general terms;
There is a difference in someone who lacks knowledge, misunderstoods, misrepresents or even misremembers something, vs. someone who intentionally lies (sometimes pathologically). Once you've identified a pattern of lies, you can safely assume that most of what that person is claiming to be untrue, and you should stop listening to that person. In some cases (I'm not referring to specific persons here), there might even be some kind of underlying condition, and it's useful for anyone to learn how to identify this. This goes not only for people online, but even more-so people in real life, like family, friends and colleagues. This is life advice for everyone; Don't let anyone manipulate you.
In terms of tech rumors, there are many "leakers" on Youtube, and some on various forums too. Some have been known to delete posts/videos once they've been proven embarrassingly wrong, I've seen this myself in the past based on my own notes, but I'm not going to say which "leakers" it is. Someone who cares more about this than me should download the videos and keep for evidence later.
Sure, but would you make a post or video every time an Intel/AMD/Nvidia employee made an attempt at something? You could be posting every 5 minutes. "The next AMD architecture will have double L2 cache as Joe is adding it right now." Then 5 minutes later: "Joe's attempt at adding extra L2 cache failed because it wasn't stable." Do you see how pointless the whole "leak" business is?But most of all, as I've been saying for years, people need to use some kind of "sniff test" on any rumor, and if it doesn't pass, then you can pretty safely assume it's BS.
Just consider the following;
CPUs and GPUs are many years in the making, Intel/AMD/Nvidia have multiple generations in various stages of development at any time, a major architecture can take ~5+ years and a minor one ~3 years to market. Major design features are decided firsts, followed by minor ones, followed by tweaks and adjustments. The closer to you are to a product launch, the more unlikely it is to do changes, as any change might add up to years of development time. By the time a product reaches tapeout, usually ~1-1.5 years ahead of intended launch, the design is complete, anything beyond that point are bugfixes or adjustments for yields etc.
Armed with this knowledge, I can say e.g. the rumors of Intel considering whether to have SMT-4 or no SMT for Arrow Lake was allegedly decided before this summer is absolutely nonsense. Such a change would impact every design decision throughout the microarchitecture, and would have been made in the very early stages of development. And the same goes for AMD rumors, whenever you hear claims of AMD making "last minute" design decisions.
As to what someone earlier mentioned, there are certainly industrial espionage going on too, in addition to streams of employees flowing between the companies, cooperation between them, lots of research published by universities and even some public speeches etc. All of which will let those who know the field use logical deduction to sense where the industry is heading. Some even have developer contacts which may give them some hints. This is why someone can make fairly accurate predictions, but these people are usually very clear about it being qualified guesses, not "I have 20 sources at AMD". And such predictions rarely result in specific features, performance figures etc. for particular CPUs/GPUs.