Qualcomm Oryon PC SoC to be Rebranded as "Snapdragon X"

[AleksandarK]

Qualcomm is poised to significantly rebrand its PC chip lineup as it transitions from the existing 8cx series to the Snapdragon X Series, designed to differentiate its PC chips from Snapdragon processors in mobile devices. The new Snapdragon X Series will incorporate Qualcomm's Oryon CPU SKU, based on Nuvia's IP and praised for its advanced performance and power efficiency. In addition to the new CPU core, Qualcomm also plans to use a dedicated NPU for accelerating on-device AI applications. However, questions remain regarding the reactions of hardware partners, particularly in response to Qualcomm's request for proprietary power management integrated circuits (PMICs) to be used alongside Oryon SoCs.

This strategic rebranding also entails new logos and badges for the system, symbolizing the shift in the product lineup, and the company plans to introduce a simplified tiering structure for its PC ecosystem. Qualcomm currently holds a dominant position as an Arm-based SoC manufacturer for Windows-on-Arm devices. With this rebranding, Qualcomm hopes to position itself competitively in performance and in marketing as well, with established PC chip providers like AMD and Intel, potentially expanding Arm's market share in the PC industry. Further insights and details regarding the Snapdragon X Series will be revealed during the forthcoming Snapdragon Summit, scheduled from October 24 to 26.



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[AusWolf]

Qualcomm is poised to significantly rebrand its PC chip lineup as it transitions from the existing 8cx series to the Snapdragon X Series, designed to differentiate its PC chips from Snapdragon processors in mobile devices.

So, they're going to "differentiate" the PC lineup from the mobile one by naming it exactly the same, only with an X at the end.

 

[Vayra86]

It just got three times faster. Never underestimate the power of X

 

[Wirko]

It just got three times faster. Never underestimate the power of X

Just wait for Ultra!

 

[wNotyarD]

Just wait for Ultra!

Ultra is above or below Max?

 

[AusWolf]

Ultra is above or below Max?

It's two levels above Pro, but one below Max.

I just hope there will be a few "9"s in the actual model numbers. Otherwise, who's gonna care?

 

[Wirko]

What about the X-sized licensing dispute between Arm and Qualcomm, is it settled by now?

 

[ToTTenTranz]

Not that this matters one bit, but choosing "X" as prefix and/or suffix is a clear sign that their marketing department really gave up.

It's like all those companies back in 1998/1999 putting a "2000" following all their new products. Xpert 2000, Voodoo 3 2000, Savage 2000, etc.

 

[wNotyarD]

Not that this matters one bit, but choosing "X" as prefix and/or suffix is a clear sign that their marketing department really gave up.

It's like all those companies back in 1998/1999 putting a "2000" following all their new products. Xpert 2000, Voodoo 3 2000, Savage 2000, etc.

If anything, I see Qualcomm putting it in line with all other Snapdragons. 4 gen #, 7 gen #, 8 gen #, X (as in 10) gen #. But that is only wishful thinking, and it kinda untethers itself from the 8-series (as was the case with the 8cx naming).

 

[cvaldes]

Cease-and-desist letter to Qualcomm from Elon Musk for "X" trademark infringement in 3... 2... 1...

 

[A&P211]

It just got three times faster. Never underestimate the power of X

A certain X website is losing their traffic 3 times faster than last year. Dont add 2 more X's, that traffic increases.
Never underestimate the power of X

 

[Vayra86]

A certain X website is losing their traffic 3 times faster than last year. Dont add 2 more X's, that traffic increases.
Never underestimate the power of X

X also means cancel or close application

 

[AusWolf]

X also means cancel or close application

X also means that one is illiterate and can't use anything else for a signature.