[btarunr]

Originally Posted by lemonadesoda

You are trying too hard to defend them btarunr. What gives?

If THEY cant mount the fans to illustrate a way that MIGHT work, why expect the consumer to be able to see they did it wrong and find another approach?

The typical naiive consumerist will just copy the picture for extra zomg leetness. And fail.

PS. Once the hole is dug, stop digging

I'm not defending them. Just pointing that I guess you're misinterpreting the the picture. Oh, and as for the naive consumerist, there's an instruction manual/leaflet provided (assuming it has more details about the proper use of the cooler, than what we're discussing about.)