Just look at the i7 boards, despite the north bridge memory controller being removed from the board to the CPU (IMC) the board prices are a total ripoff, even over double that of the previous generation boards!
Asus buy their chips in mass bulk cheaper than anyone else, sell them at a higher cost (rather than using this to undercut the competition) than anyone else, its about time they take a big financial hit.
Intel has done well on these two deals, over $300M worth of chips they (Intel) will make sure they become obsolete in months.
"Those retards will come back for more (i5 platform chips) in a few months time..."
