Looks like they are trying to imitate Antec, who's design mantra is "weird for the sake of weird". (How else can you explain the P18x series.)
But then again, I understand it. Lian Li is not what it used to be. A major player. They are not the top dog anymore. The market has changed. Unlike how it was back in their glory days, now there are probably in excess of 30 major or minor chassis manufacturers/brands operating in North America. Competition is plentiful and brutal. They have to do something to attract attention to their brand name. Something Antec excels in with their bizzare and almost non-functional designs. The idea is: you might not buy our stuff, but you won't forget the weirdness. Simple marketing at work.