AMD finally stepped out of its shell after Intel's launch of its newest line of Xeon processors based on the Nehalem architecture. In an interview with TechPulse 360, AMD's Pat Patla and John Fruehe took on Intel's recent marketing drive for Nehalem Xeon products. The conversation revolved mainly around the issues of platform costs, and the features the new Xeon processors introduce (or reintroduce) to the server/enterprise computing industry, namely the company's proprietary FSB-replacement, QuickPath Interconnect, and HyperThreading.
The two first took on Intel's marketing, particularly on its material that said that the slowest Nehalem Xeon chip was faster than the fastest Opteron chip, saying that Intel's statements weren't backed by real figures. The two also alleged that Intel's server platform was too expensive and delivered lesser value in an ailing state of the economy. Perhaps the most audacious statement from AMD since the somewhat famous "only real men have fabs" statement by Jerry Sanders III, came from this interview, where AMD responded to a question on HyperThreading saying that "real men use real cores". "We’ve got real cores across our products. HyperThreading is basically designed to act like a core except that it only gives 10 to 15 percent performance bump for real applications workload." they said. Is AMD making a real point, or fighting fire...erm marketing with marketing? Find out in this interview