Originally Posted by tkpenalty
Ease of installation because this product is for enterprise-level cooling. Yes you are right that you can get more perf for a lower price, but it comes at the cost of being a hassle. Time = money and something like setting up a custom loop is a PIA afaik.
Even still, there are cheaper all-in-one solutions that don't carry the same premium. And furthermore, time may = money, but a kit that isn't preassembled doesn't add enough time to make up for the price premium, especially when you factor in performance as well. The only thing a non assembled kit adds in time is running a couple of tubes, and filling the loop. The only adds minutes.