Originally Posted by aj28
(That said, this may end up benefiting their Quadro line significantly. Those sales are way too low-volume to save them if this thing fails in the consumer market though...)
That said, that market also has much higher margins.
I see this as a direction shift from Nvidia, they're starting to look at different areas for revenue (HPC etc). They'll still be big in the descrete gpu market, but it wont be their sole focus. They may lose market share to ATI (and eventually Intel), but if they offset that with increased profit elsewhere then it wont matter. Indeed they may be more stable as a company having a more diverse business model.