According to industry sources, motherboard major Gigabyte is closing the gap between it and ASUS in terms of motherboard shipments, so much so, that the two industry giants could entangle in a price-war. Gigabyte's shipments are estimated by market observers to have reached 3.1 to 3.3 million in the first two months of 2010, while that of ASUS for the same period were estimated to be 3.2 to 3.3 million.
To maintain its vulnerable lead, ASUS may shortly cut prices across the board and that could trigger a price-war in the motherboard industry, say sources in channel vendors. ASUS is currently planning to reshuffle some of its staff in the motherboard business unit. While ASUS refused to comment in this issue, Gigabyte said that the estimates concerning it are very close to the company's internal figures.