Sadly this will make other Nvidia/AMD partners re-evaluate whether fermi is worth the backlash, seeing as Nvidia just lost one of their best partners here if they got another hit from another, I don't know ASUS, or MSI, that will pretty much be a red flag to not buy the GTX4XX.
but they will be selling the midrange 4XX cards, they just don't wanna take the risk with the 2 top ones
LOL
http://www.youtube.com/watch?v=If0Bkfnifi4