I don't understand who this is going to confuse. People who buy prebuilts usually don't know enough to know or care about the brand of card in their system. People who buy high end graphics cards ususally do enough homework to figure out the AMD=ATi. There are going to be exceptions, but there will hardly be worldwide WTF confusion about this change.
Sneekypeet on my disappearance from TPU: "He went to school for a while to learn how to deal with douchebags and delight in pastries and exotic coffees....or in English, he is a cop now."
You know what time it is......