To me personally it makes no difference. As already stated almost everyone that is a member here is into the hardware at a higher level than the normal. But we are a fraction of the population. I have seen many just gamers (not tec gurus) who with past naming of cards were confused. No matter how it is explained or justified (AMD made it adequately public) it will still catch some of those walking into the store with cash in hand as a surprise as they buy on site not on knowledge.
By far I believe each generation should follow a standard sequence of some sort and stay with it for each generation.
This obviously is a naming issue. For good or bad, right or wrong, gimmicky or not, tec guys will generally be OK. The other 98% who the hell knows yet. Time will tell.