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Sega - Blast from the Past - Awesome Read
Hi everybody, this is a really amazing read. It's cool to hear that the Sega Genesis was outselling SNES by as much as 5 to 1 and the Sega Dreamcast was the most successfully selling gaming Console of all time in North America. All I have to say is Thank you very much Sega, you've paved the way for the Future of Console Gaming!
Sega of America in the early 1990s
These days it might be Xbox 360 vs PS3,
but back in the day it was Genesis vs SNES and contrary to belief. Sega Genesis was doing really well (Awesome) back in the 1990s, and so was the Game Gear and Sega CD.
I got this article from factiva, it's a electronic library journal. If you go to a university you should have access to these types of resources.
BANNER SALES YEAR FOR SEGA'S GENESIS, GAME GEAR AND SEGA CD
6 January 1994
(Copyright (c) 1994, Business Wire)
REDWOOD CITY, Calif.--(BUSINESS WIRE)--The numbers are in. Year-end sales figures show Sega of
America, Inc., won the crucial Christmas selling season with the 16-bit Genesis home entertainment system
outselling The Super Nintendo Entertainment System (SNES) by a significant margin; the color portable
Game Gear posting increased sales of over 200 percent of last year's record setting pace; and the Sega CD,
the CD-ROM peripheral to Genesis, achieving an industry-leading total installed base of nearly one million
"The holiday selling season, which is critical in our industry to gaining market share, was a complete
blowout for Sega," said Tom Kalinske, Sega president and CEO. "In fact, several key retailers have
reported that sales of the Genesis system surpassed our competition by as much as five-to-one and
software sales are running just as high. While we are extremely pleased with Sega's performance in 1993,
we are looking forward to 1994 as being our best sales year ever."
Sega's extensive library of software, including blockbuster titles each selling over one million units in 1993,
contributes to the continued success of Genesis. Last year's hit titles include games based on original Sega
characters such as "Sonic Spinball," great sports games such as "NFL Football '94 Starring Joe Montana,"
number-one selling comic book favorite "Marvel Comic's X-Men," and movie-based titles, "Disney's Aladdin"
and "Jurassic Park" expand on the success of the year's biggest blockbusters.
Another testimony of consumers' preference for Sega titles was a recent Toy Test conducted by "CBS This
Morning" which enabled hundreds of kids to play and rate new video games for the holidays. Six of the top
10 video games chosen by kids were Sega titles including, "Jurassic Park" and "Disney's Aladdin" for Sega
Genesis at Number 1 and 2, respectively, and "Final Fight" for Sega CD at Number 3. Rounding out the top
10 list were "Shinobi III - Return of the Ninja Masters" for Sega Genesis and "Ecco the Dolphin" and
"Batman Returns" for the Sega CD.
As all early indicators pointed to heavy demand for Genesis over the holiday selling season, Sega shipped
record numbers of systems. Since September, Sega shipped over a million Genesis systems to stores
nationwide every month. The color portable Game Gear also reported record sales and continued to gain
market share throughout 1993 even after Nintendo lowered its Game Boy price. In 1993, Sega increased its
Game Gear market share to over 57 percent for an installed base of nearly 4 million. With a stellar lineup of
games, some of Game Gear's best-sellers last year included "Sonic Chaos," named best title in the
hand-held category on the CBS Toy Test, followed by "Jurassic Park" for Game Gear, "Quest For The
Shaven Yak Starring Ren Hoek & Stimpy" and "Ecco the Dolphin."
Consumer demand for Sega CD has remained strong since its November 1992 launch, making it the most
popular CD-ROM video game platform ever. With a competitive price of $229 and an impressive software
library of over 55 hot titles, Sega CD is the ultimate video game platform that gives players tomorrow's
entertainment experience today. Contributing to the fast-paced sales of nearly 700,000 Sega CD systems in
1993 were several must-have titles including "Silpheed" and "Sonic CD," as well as Digital Pictures'
productions of "Prize Fighter" and "Double Switch," featuring real video footage shot live on-location with
real actors, directors and sets.
Sega of America, Inc., which markets and distributes to North America, is a wholly-owned subsidiary of $3.0
billion Sega Enterprises, Ltd., Japan. Sega is a worldwide leader in home video entertainment systems.
The Dreamcast introduced numerous features that would be standard to future consoles. All models were shipped with modems allowing users to browse the net and play games online via dedicated server through SegaNet (Dreamarena in Europe), a precursor to services such as Xbox Live. Alien Front Online was the first online console game to feature live in-game voice chat. It also featured such early downloadable content, such as items and missions for games such as Phantasy Star Online and Skies of Arcadia. Jet Set Radio, a Dreamcast original, popularized cell shaded graphics. Shenmue had introduced a game with vast scope and Seaman was one of the first virtual pet games for a console. In 2009, IGN named the Dreamcast the 8th greatest video game console of all time, out of a field of 25.
Independent commercial games such as Feet of Fury, Last Hope and DUX have also been released. And on June 10, 2010, at E3 Sega announced that Dreamcast titles would soon be available on Xbox Live Arcade and PlayStation Network. The first two titles to be released are Sonic Adventure and Crazy Taxi.
On November 27, 1998, Sega launched the Dreamcast game console in Japan. The Dreamcast was competitively priced, partly due to the use of off-the-shelf components, but it also featured technology that allowed for more technically impressive games than its direct competitors, the Nintendo 64 and PlayStation. An analog 56k modem was also included, allowing gamers to play multi-player games online on a home console for the first time, featuring titles such as the action-puzzle title Chu Chu Rocket, Phantasy Star Online, the first console-based MMORPG, and the innovative Alien Front Online, the first console game with online voice chat. The Dreamcast's launch in Japan was a failure. Launching with a small library of software and in the shadow of the upcoming PS2, the system would not gain great success, despite several successful games in the region. The Western launch a year later was accompanied by a large amount of both 1st party and 3rd party software and an aggressive marketing campaign. It was extremely successful and earned the distinction of "most successful hardware launch in history," selling a then-unprecedented 500,000 consoles in its first week in North America.
Last edited by Super XP; Jan 3, 2011 at 04:53 AM.