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I think it was intentional because the unlocking BIOS not only causes higher sales for the 6950 but also because there is a lot of buzz about the card. Just look nearly every major technical forum has discussion about this and it has been covered extensively. How does this help AMD? To answer that simply, there is no amount of money they could have spent in marketing that would beat the hype this unlocking method has created. Win/Win for everyone in my opinion.
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