Originally Posted by a_ump
sounds simpler to me. Its not like the average customer knows the difference between phenom, athlon, and sempron anyways. FX sounds stronger than A and E, common sense will word for most in this case, more letters must mean better lol. A and E i still think will be confusing to avg joe/jane.
That could be arranged with normal letter association, that don't mean anything, but end up classifying the component. LE for Semprons, GLS for Athlon, GLX for Phenoms and FX for the über-Phenoms. I took the example from Mitsubishi.