Yeah, he is an employee of NCIX, he does a lot of professional unboxings, and some less professional demonstrations, but I really like his videos. I especially like that, even though he works for NCIX, he isn't pimping them in every video constantly. He might mention them from time to time, but it doesn't get to the point that it is annoying like some places that do this(I'm looking at you Tigerdirect).
And for products like this, that are rather unigue, he usually does a follow up demo video to the unboxing, if the interest in the product seems high enough or he just generally likes the product. He just seems like a geeky guy like most of us with way to much to play with(lucky bastartd). I like how some of his videos are literally "I saw this in the warehouse and it seemed cool, so I'm unboxing it".
Oh, and he gives at least one shout-out to TPU in atleast one of his videos.