I'll tell you what is rubbish - ADATA, first sign of a red flag is when a company tries too hard to market something that is not. 1333MhzCL9, really? high performance memory? Ooooookk... guess I'll throw out my 2000mhzCL8 "non-gaming grade" memory and replace them with ADATA-certified "gaming-grade" memories, because obviously, we are going to notice huge performance improvements, NOT.
ADATA is just bunch of bollocks who have to resort to gimmicks to trick uninformed consumers into buying their products.