Get back to your aluminum roots. Economy is no excuse. People are more than willing to spend upwards of $250 on those crappy steel Corsair boxes. Which means you can compete. In aluminum.
Less plastic moldings.
Sleeve all case cables.
Give me a proper mATX Lanbox. Something that is refined; not designed for a 15 year-old. Top-down design. Room for a 240 radiator on each side panel. Three front 5.25" bays: One for the fan controller, the other two for a dual-bay res. Front-mounted PSU beneath the drive bays. Placement for two vertical HDDs (just 2 total). Toss mounting for two SSDs somewhere. No optical drive necessary.