I hope people realize that ASRock is not the little guy. They really are just a cheaper ASUS.
With X58 ASRock has 1 year warranties for most of their boards GB and ASUS has 3.
With Z68/P67 ASRock had 2 year warranties for most of their boards, GB and ASUS had 3.
With X79 ASRock is offering 3 year warranties with their boards, GB is offering 5 and ASUS is still 3.
They are getting better and better, but its not from natural evolution. They don't need to have the huge R&D and acquisition of parts the little guy like MSI or ECS needs to have to compete, they already have it.
ASUS and ASRock share the same foundries and R&D, people just don't realize it.
The only thing ASROck and ASUS do not share when it comes to boards is BIOS and ROG, I don't think ASRock foundries touch ROG products.
In my opinion ASROck was designed to make more money for ASUS, and that is exactly what they are doing, they have displaced MSI and ECS and are now going after GB from up top and bottom.