The random access memory market is a fiercely competitive one. Also, the yearly high PC shipment volume cycles of yesteryear are now history, pushing the various memory manufacturers into the red – and staying there. Well, it seems like Elpida is feeling the pinch more than most, because much of their debt has come from the Japanese government’s recapitalization program and must be repaid by the end of April 2012. It looks like they can’t pay this off so easily and due to this pressing deadline are looking for cash wherever they can get it, so it looks like merging with one of their rivals such as Toshiba or Micron might help them out of this predicament. Ultimately though, everyone in the DRAM market is hurting now, so it looks like fewer players are needed, so that they can work more like an oligopoly
to return to profitability.
While great for helping them to survive, this isn't such good news for the end customer, who will end up seeing higher prices for their memory and a much slower decline in prices, if any. There's lots of detailed analysis and facts and figures over at X-bit labs